A selection of online courses on targeted advertising for beginners and advanced users, which will teach you all the intricacies of advertising on social networks. The selection includes paid and free courses, as well as books and blogs for further professional development.

 

Paid courses on targeted advertising

“Targetologist” from Skypro

The course “Targetologist” from Skypro  turkey telegram data   offers comprehensive training in the profession of a specialist in targeted advertising.

 

Students study the basics of developing promotion strategies in social networks, learn to create and manage advertising campaigns, and analyze their effectiveness. Particular attention is paid to working with such tools as VK, Odnoklassniki, Telegram, Yandex Direct, and Google Ads.

During the training process

• Development of targeted advertising strategies
• Analysis of the audience and its needs
• Creating and setting up advertising campaigns
• Advertising budget management
• Analysis of advertising campaign effectiveness
• Working with various advertising platforms
• Creating creatives for advertising
• Testing hypotheses and optimizing advertising campaigns

The course program includes practical  elux legend vape: the ultimate choice for vaping enthusiasts   assignments, work on real projects and the opportunity to gain experience in the Skyeng marketing team. This allows students not only to master theoretical knowledge, but also to apply it in practice, forming a portfolio for future employment.

Upon completion of the course, graduates receive a document on professional retraining and employment opportunities. Skypro guarantees the relevance of the program by regularly updating the course content in accordance with the requirements of the labor market.

Skillbox: Profession Targetologist from scratch to PRO

Here you will be taught how to launch an advertising campaign on Facebook, VKontakte, Instagram, TikTok and the myTarget platform. There are 450 lessons dedicated to:

• Analysis of the audience, competitors, preparation of creatives, launch, testing and optimization of the advertising campaign.
• Web analytics, the basics of call tracking, the basics of A/B testing.
• Optimization and scaling of campaigns with a large budget, setting up end-to-end analytics, dynamic retargeting.
• Web analytics for different types of businesses and sites.
• Promotion of digital projects.

Students will receive practical training on real projects, as well as a budget of 3,000 rubles for each site. On its basis, a diploma project will be written in addition to the other 3 on other modules. Upon completion, a diploma is issued. Price 3,375 rubles / month

 

“Targetologist from scratch” from Brunojam

 

The online course “Targeting specialist from scratch” from Brunoyam offers comprehensive training in the profession of a specialist in targeted advertising in 4 months. The program focuses on practical skills for setting up advertising on VKontakte  changsha mobile phone number listB   and MyTarget, teaching students to test hypotheses, choose the most effective social networks for promotion and scale the results of advertising campaigns. The course is designed taking into account current market requirements and is aimed at training in-demand specialists who can effectively work with various advertising tools in social networks.

 

The course content covers a wide range of topics necessary for successful work as a targetologist. Students study the basics of targeted advertising, types of targeting, HADI cycles in marketing, and also analyze in depth the process of preparing and launching advertising campaigns. Particular attention is paid to analyzing the target audience, creating effective advertising materials and working with various advertising platforms.

Skills that students will acquire:

• Analysis and segmentation of target audience
• Creation and setup of advertising campaigns in VKontakte and MyTarget
• Development of targeted advertising strategies
• Creating effective advertising creatives
• Working with advertising budgets and pricing
• Using analytics tools to evaluate advertising effectiveness
• Using retargeting and look-alike technology
• Basics of end-to-end analytics and working with UTM tags

The course program includes practical

Assignments and work on real projects. This allows students not only to master theoretical knowledge, but also to apply it in practice, forming a portfolio for future employment. The course is conducted entirely online, with access to materials 24/7, which provides a flexible learning schedule.

Brunojam offers support to students throughout their studies. Each student receives a personal mentor who can be contacted for help at any time.