Draft – here it is! What now? The next step is to set up the draft the way we wanted to set up the original campaign, but we didn’t take this step due to doubts about the effectiveness of potentially implemented changes . However, if the changes are to apply […]
Daily Archives: March 23, 2023
127 posts
Often the answers have to be found through experimentation. In the following article you will learn: What are experiments in Google Ads campaigns for? how to conduct experiments step by step how to evaluate the effectiveness of tests. Google Ads experiments – what are they for? Decisions made by a […]
It is also worth checking whether there are noticeable technological or UX solutions on the websites of competing online stores, e. for a specific industry in a selected country. And the last, but no less important thing is securing the transaction and taking care of legal issues regulating sales, adapted […]
You need to pay attention to the strength and activity of competition, rates, seasonality, their change over time and many other factors. At the end we have the answer from which market and why we should start, what advertising budgets and where to plan and what to expect after investing […]
The largest number of shops using Selly software is bilingual (8.5%). Less popular among e-shops is the availability of three language versions (5.6%). Among the stores providing a language version other than Polish, the most popular is the English version. It is used by almost half of e-businesses (45%). Slightly […]
Directions of e-expansion The above-mentioned PwC report shows that Polish e-entrepreneurs most often chose the German (78%) and British (39%) markets for cross-border sales. This was followed by countries such as France (28%), Slovakia (26%) and the Czech Republic (23%). Data from Selly online stores show that e-sales to such […]
This approach, combined with drawing the right conclusions and making corrections, will certainly have a positive impact on the results achieved and bring you closer to achieving your goals. The pandemic not only accelerated the development of e-commerce, but above all accelerated online cross-border trade. What do Polish e-shops gain […]
Statistics related to the promotion and sharing of content in social media (Facebook, Twitter, LinkedIn, Instagram) will also be useful in tracking user engagement on the website. Your source of knowledge about the interests of your audience will be comments, likes and shares. Another important element are tools for sending […]
Lead generation indicators – a great example in the context of content marketing will be the distribution of content through a newsletter. contributed to increasing the mailing base, i. to acquiring new subscribers. 3. Indicators showing the number of content recipients and their interests – this is certainly one of […]
Increasing website traffic : this means, among others, increasing the number of users visiting the blog and then going to product pages; improving the quality of traffic in the context of time spent on the website. 2. Image activities : building the image of an expert, focusing users around the […]
