Contextual advertising courses allow you to independently set up campaigns for your business, control the work of a contextual specialist, and also master a new, in-demand profession. They differ in the degree of immersion, cost, format, duration and, of course, usefulness. We have collected information about 15 popular contextual advertising courses + made a selection of books, blogs and groups for free training. This will allow you to quickly navigate the offers and choose the right option.

Paid courses on setting up contextual advertising

Skillbox

The online university offers all beginners, digital agency specialists and business owners to take a three-month training course on contextual advertising. These are video lessons, assignments and work with mentors. A total of 12 modules and 86 online lessons.

Program:

• The basis of contextual advertising and the principles of its operation.
• Collection of semantic core.
• Media planning.
• Create attractive ads.
• Working with Yandex.Metrica and Google Analytics.
• Creating campaigns, including working with audiences, retargeting , bid management, and generating UTM tags.
• Optimization of advertising campaign.
• Preparing the campaign for launch.
• Recommendations for successful growth in the profession.

Classes are taught by practitioners, directors of contextual advertising departments. Upon completion, a certificate is issued. You can devote an average of 3 to 5 hours a week to the course, which is affordable for everyone. You can study at any convenient time.

Eduson Academy – Course “Contextual Advertising”

Eduson Academy offers an intensive online course “Contextual Advertising”, designed to develop professional skills in the field of digital marketing. The program consists of 52 lessons with a total duration of 30 hours and covers a wide range of topics: from the basic principles of Internet marketing to advanced techniques for setting up advertising campaigns and web analytics.

The course begins with an immersion into the basics of internet marketing, where students study key promotion channels and tools for analyzing user behavior. The program then moves on to the practical aspects of working with contextual advertising, paying special attention to setting up campaigns in Yandex.Direct and Google Ads.

A significant part of the training is devoted to web analytics. Students master working with Yandex.Metrica, learn to analyze the effectiveness of advertising campaigns and conduct A/B testing. These skills allow you to optimize advertising strategies based on real data.

The program also includes a module on creating sales sites, where students study the principles of adaptive and UX design, learn to create prototypes in Figma. This gives a comprehensive understanding of the process of promoting a business on the Internet.

The course’s special feature is its emphasis on developing soft skills. Students learn how to effectively organize workflows, communicate in distributed teams, and use modern project management tools.

The training is flexible, allowing students to study materials at their own pace. The program includes practical assignments and a thesis defense, which helps build a real portfolio.

Course graduates receive an official diploma from Eduson Academy. In addition, students are given access to exclusive interviews with industry experts, which provides additional insight into the specifics of working in the field of contextual advertising.

The Academy cooperates with a number of partners, providing students with discounts and free access to professional tools for social media analytics, Telegram channels and email marketing. This allows you to immediately apply the acquired knowledge in practice, using current market tools.

Thus, the “Contextual Advertising” course from Eduson Academy is a comprehensive program aimed at developing practical skills in the field of digital marketing, with an emphasis on contextual advertising and web analytics. The program combines theoretical knowledge with practical experience, preparing specialists who are able to work effectively in the modern digital environment.

Netology

The well-known educational company has an extensive database of courses on marketing, analytics, programming, etc.

Contextual advertising training consists of 34 video lectures with theory and practice 1-2 times a week. Theory alone takes 34 hours. The practice includes webinars, tests, and checking homework. The training includes setting up a real campaign – your own or as part of the course. The classes are suitable for beginners, and a separate block is provided for advanced users.

What they teach:

• Competently collect the semantic core , cluster it, work with semantic collection services.
• Set up advertising campaigns in Yandex.Direct and Google Ads. Each participant will set up at least 6 types of advertising campaigns.
• Work with Yandex.Metrica, Google Analytics and Google Tag Manager, as well as maintain reports, calculate profitable rates, forecast the budget and max. cost per click.
• Automate campaigns, work with bidders and management systems.
• Work with Yandex.Market and other e-commerce services.
• Set up media advertising and promote mobile applications.

During the training, you can ask questions. Upon completion, you will receive a diploma that is recognized by many companies. Classes are taught by certified training partners of Yandex and Google.

Cost: There is an interest-free loan from Tinkoff or Sberbank with a monthly payment of 3,741 rubles. You can pay by invoice from a legal entity. For foreign citizens, the payment can be divided into two parts. The most successful graduates will be invited to an interview at E-promo, Pixel Plus.