Since humans were born, visuals have been an important part of our lives. Through visuals, we are able to learn to digest information, tell stories, spread concepts, and even inspire.
This is the basis of how visual identity can be an important part of the brand identity development process . Its role is not only to be the main representative as the face of a brand , but more than that. Visual identity is an aspect that is able to create an impression, emphasize character, and convey important values of brand identity.
Examples of Graphic Imagery in Visual Identity
Visual identity is a unified entity of a collection of visual. Elements that form an identity structure to represent a brand . Specifically visual identity refers to visual components, such as logos. Colors, shapes, and typography that can help a brand. Recognized and remembered by the audience.
In branding , something that we can see and recognize is a brand visual identity . To build business branding or personal branding , creating a visual identity is an important foundation for communicating a brand ‘s vision and the values conveyed so that it can realize brand recognition.
Not only that, a good visual identity can also help a brand to tell a narrative of brand identity so as to attract the audience to get involved and increase brand awareness.
Why is Visual Identity Important
Brand visual identity is the essence or foundation for creating a strong brand . Here are some reasons:
Brand Recognition : A strong visual identity can create brand recognition where the audience can recognize and remember brand values through color characters, logos, and other graphic elements.
Differentiation : A solid identity can also give a distinctive and different impression from business competitors. Through the development of identity in terms of visuals, brands can bring out identity characters that make them stand out and eye-catching among other business competitors.
Trust and Credibility : When visual identity is implemented consistently, it will indirectly build trust and credibility for a brand .
Emotional Connection : In addition, visual elements can also build emotional connections. This can be achieved through the selection of color palettes, typography, and graphic elements that are in line with brand values so that they can convey stories and generate emotional connections with the audience.
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Things to Consider to Create an Effective Visual Identity
There are several things that must be considered so that each visual element succeeds in creating the desired impact.
Here are some important things that are important factors in its development.
Developing a visual identity must be based on its suitability to several aspects, such as:
Every brand must have different
strategies to achieve their goals. Well, this strategy must also be communicated well through visual identity. This means that the visual identity must be adjusted to how the brand strategy works so that it can become an effective and progressive unit.
c. Target Market
Visual identity must also be developed by considering the target market/target audience of a brand . Every brand must create a product or service google reviews: how to get more of them (and why it’s important) to reach a certain target market, right? Therefore, to make the product display relevant to the target market, visual identity must also be developed according to the target market being targeted.
Next, it is important to ensure that the brand visual identity you display must be different from your competitors. You must be able to represent the distinctive character of the brand so that it can be recognized and easily remembered by the target audience.
As a tip, pay attention to several aspects below:
In order to generate trust and emotional attachment with the audience . Brand visual identity must be applied consistently. It is best if visual identity is developed in a simple style (not overcomplicated ) and is flexible and adaptive so. That it can continue to evolve with the growing brand and business.
Not only being the face of a brand. Visual identity must also be able to be applied to various print and digital media because later this identity will be used in various business. Needs such as office interiors, collateral, product packaging, advertising canada email lead needs, print publications, and many more.
Difference between Brand Identity and Visual Identity
To know the difference, we must understand and place the brand as an entity that is able to develop like a living creature/human. Brand identity is a structure or concept that refers to internal aspects such as vision/mission, brand voice and brand personality .
Meanwhile, visual identity is a structure that refers to external aspects, usually used to express brand values in physical forms such as logos, colors, typography, and graphic elements.
A good combination will create a unique impression that is harmonious and strengthens the brand’s position so that it can achieve the vision/mission or expected goals.
What are the elements in visual identity
Here are some key elements that must be present to highlight a brand’s visual identity.
1. Logo
A logo is a recognizable graphic symbol that identifies your company, commercial product, or public or private entity or brand. Typically, a logo is a combination of color, shape, typography, and sometimes a slogan. A good logo is one that holistically embodies the brand image and evokes positive feelings. No matter what type of logo your brand uses, it should help convey your brand identity .
The next element that is also
Included in the visual identity is the color palette. The selection of the brand’s color palette will form the character and identity of the brand at every point of its visual elements. The color palette plays an important role in creating perception and how the audience sees a brand .
When determining your color palette, you also need to understand color psychology and the feelings associated with certain color shades so that you can inform your creative process and brand narrative .
