Search engine optimization (SEO) is one of the most effective marketing strategies for law firms. Think about it: what better way to reach potential clients than Google?
After all, people use Google to search for attorneys and legal service providers in their area—more than any other platform. SEO enables law firms to rank higher in search results and attract clients who are already looking for services like theirs.
But SEO does more than just help law firms attract new clients. There are many benefits to adopting a law firm SEO strategy.
Organic traffic
SEO focuses first and foremost on improving a website’s Google ranking and driving organic traffic. Most often, the goal is to consistently rank high in searches and earn organic visitors over the long term. Lawyers bolivia phone number library can optimize their websites for the search terms (“keywords”) that people use to search for their services. For example, if you are a family attorney in Denver, you might try to rank for “Denver family attorney,” “Denver family lawyers,” “Denver family law attorneys,” etc.
Organic SEO (unpaid) marketing is great because it doesn’t require a lot of advertising spend to produce results. You can employ your own SEO strategy to rank your website, or choose to hire an SEO professional to help with the process.
Improve user experience
Believe it or not, SEO is more than just pleasing the gods of Google. In fact, your goal should be to provide the best possible website experience, content, and information to your potential visitors. Google’s algorithm is us to rank content that best matches what users are searching for. SEO necessarily improves the user experience (UX) because yon modèl imel atire UX is includ in Google’s known ranking factors. Your site’s spe , interactivity, and accessibility are all important to pleasing your visitors and letting Google know that your site is optimiz .
A great user experience keeps users on your site longer and encourages them to “opt-in” (contact you) instead of going to your competitors.
3. Fas ter website spe
Google evaluates a site’s Core Web Metrics to determine yeezys shoess if the site is fast and its content is easy to render for users. In other words, it wants to make sure that when a user lands on your site, it doesn’t take decades to load your content.
Slow site spe s can be a huge deterrent to potential customers. If your site takes too long to load, they’ll most likely go elsewhere. Additionally, slow site spe s usually mean that you have “tons” of images and code on your site that essentially glitch or fail to load when users interact with them.
