A simple process that maximizes your business development budget and attracts more qualifi leads at a lower price.
Like it or not, acquiring new franchises and customers is an expensive process for most brands. While there are certainly exceptions to the rule, most brands will ne to pay thousands of dollars per transaction.
The process you can follow to win business development is:
Step 1: Historical Data
How much did you spend on lead generation last year?What’s your canada phone number library average cost per deal? What’s your goal? Do the math now.
Why You/Why Now
What’s the first message you see when you land on your website? Is it a strong why you/why now? Does it clearly present the value proposition to ghost prospects? Make this change.
Four-Wall Marketing
Do you tell your brand story at the unit level? Do you pay referral fees to customers or franchisees similar to referral fees (broker fees) you pay outside your organization?
Step 4: Story deployment
How are you deploying your messaging? Are you creating a wannan yanayin, mai sarrafa samfurin yana buƙa content around brand milestones. Are you highlighting the stories of your employees/customers/franchisees and helping. Others understand what day-to-day life is like at that operator. Evaluate your storytelling to ensure it not only matches your. Why/why now, but that it’s also being deliver in a consistent way to the right personas in the right markets.
Lead Nurturing
Just because someone doesn’t answer your call, doesn’t mean yeezys shoess they’re cold. They may not be ready to buy at all. How often do you share your good news with this audience.
Advanc Qualification
When prospects fill out your lead form, do you use the minimum requirement. Or increase it so you find fewer prospects that you can expand upon.
Social Media Marketing
When breaking news hits, do you ask all stakeholders to share, like or comment on social media?
Step 8: Build digital marketing around high-performing units with market growth potential
Have you organized your target market growth plan based on validation and market potential? You should spend more of your budget in and around markets where validation is strong, and you can still add other locations.
