The changes are already available to consumers on some social networks, such as Facebook Messenger and Skype, which standardize responses through chatbots develop by communication software.
And the expectation is that in 2018 the intelligence of this contact will be further improv, providing a more positive and productive experience for the customer.
Videos
Consider valuable for being responsible for increasing engagement and the number of followers of many brands, video production tends to grow more and more. From the creation of explanatory content that helps consumers understand the objective of that material, institutional videos and live broadcasts, this tool will stand out among digital marketing trends.
In addition to winning the hearts of users
Who love watching korea email list videos online, according to research carri out by Moovly , content that is shar with embd videos is 53 times more likely to rank on the first page of Google .
Around 57% of consumers feel more confident about buying online after watching videos publish by brands. A company can use this strategy to connect the customer’s emotions with the objectives of the content publish, generating a relationship of trust.
Mobile marketing
In 2015, more than 70 million Brazilians had smartphones with daily internet access, and the number of users making online payments is already twice as high as in 2014, according to research by Mercado Pago .
With this positive avase strengths of practice data regarding consumer preference for using their cell phones to consume content and carry out transactions, it is clear that mobile marketing is one of the digital marketing trends to invest in in 2018.
Consumers value afb directory brands that have mobile versions of their websites and blogs — adapt to the different screen formats of cell phones and tablets —, which allows them to view content such as videos, photos and texts.
