Reach campaigns or video ads can
Consume a large part of the budget disproportionate to the work needed by thePPC specialist. businesses, it can quickly get out of control when they want their Travel Agent Email Address List campaign to grow by leaps and bounds. In some cases, you may need to make limits or threshold changes based on your campaign budget. Fifteen percent of ad spend may make sense when you invest PLN 50,000, but it loses its appeal completely when you spend PLN 300,000 and more. A solution that reduces many of the disadvantages of this model is a hybrid: Fixed subscription + % of the media budget.
Fixed subscription percentage
Campaign budget As you might guess, this PPC agency pricing model is basically the same as the one above. The main addition is a management fee to cover agency overhead for the campaigns they manage for you. The percentage of the campaign budget secures the scalability CMO Email List of resources (applications and people) on the agency’s side . Why does it work? When your Google Ads agency can rely on a minimum monthly payment, no matter how much it lowers your ad spend, it can use that space to properly focus on the actual ROI of your campaigns. This brings the agency’s goals more in line with yours, which is a better basis for a successful partnership.