If you sell B2B, the main reason you need sales software is to better manage and track your leads.
Even a small sales team (3 people) I recently spoke to reported making $1 million more per year after getting proper lead management software.
However, with all the different lead tracking platforms out there, it can be difficult to know exactly what you need to increase your success rate and productivity. So first, I’m going to address that for you and give you a list of useful features to look out for.
After this, I’m going to use this same list of features as well as G2 review scores to compare 7 different top lead management software platforms in detail, including pricing ..
What is lead management software?
Lead management software helps you organize and track new leads throughout the sales process. It ensures that each lead is properly managed, from first contact to sale. By organizing leads within a funnel, it becomes easier to prioritize follow-ups, manage tasks, and keep things moving efficiently.
Key Features of Lead Management Software
Here are 10 key features a lead management and tracking software platform can offer to help you track leads better:
Visualice sus clientes potenciales en múltiples pipelines de arrastrar y soltar
Send automated email sequences until prospects respond
Automatically enrich leads from public information and email signatures
Track the source (and reason for loss) of your leads and analyze it
Receive automatic follow-up reminders line data when leads become inactive.
Track leads with integrated email and website tracking
Get a live overview of what your leads are doing in an in-app notification center.
Digitize leads with a built-in business card scanner
Use email templates in your Gmail inbox to manage leads more productively.
Manage your leads entirely from your inbox with a handy email sidebar I’ll detail below which of these features come with each lead management software.
Ranking Lead Management Software: Our Methodology
If you are looking for a good software to manage and track your leads, the above set of features can significantly increase your success rate and productivity..
To compile this ranking, I reviewed a list of around 600 potential applications to make a shortlist. I then tested each of the 7 selected lead management email notification with pre-order option software platforms first-hand and investigated which of them offer which features, which I detail below.
Along with this, it’s important to keep the bigger picture in mind when comparing software, as you need to make sure that your team will actually use the system as well . Getting a lead management software that no one uses is pretty much useless .
That’s why I’ve included each software’s current score on G2 , so you can get a better idea of how each one stacks up. It breaks down as follows
Ranking the 7 Best Lead Tracking and Management Software
Manage your leads with a visual pipeline
Gestiona tus leads como un profesional a través de un pipeline visual
If I ask our customers what they essentially use Salesflare for, the answer is usually: to improve our lead tracking .
Our goal at Salesflare is to make lead tracking super easy for you, without you having to enter data to keep the system alive. And with plenty of automation built in to make you more productive.
Salesflare (fundada en 2014) es utilizada por miles de small and medium-sized businesses that sell to other businesses (incl. agencias , consultorías , th phone numbers development firms . Tech companies, etc.). It is ranked #1 on all review platforms and is the #1 CRM software on Product Hunt, the leading community for product enthusiasts.
It’s very tightly integrated with Gmail (also within Google Workspace ) and Outlook . So you don’t have to switch between your inbox and sales software while following up with leads. Plus, it adds some useful features like built-in email and website tracking, email templates, and email sequences.
Use Salesflare from your Gmail (or Outlook) inbox .
Plus, it’s great for generación de contactos , as it has a number of useful lead generation tools built in.
“Salesflare has all the tools I need to track my sales without any extra features I don’t use. It’s easy to use and has great customer service. I like how it integrates with Gmail and Google Calendar so I can easily keep track of my contacts with my potential clients,” writes Suzanne D. , founder of a coaching company, about Salesflare.
