Kuyenda mozungulira malonda a B2B kumatha kumva ngati mpikisano wothamanga ndi mndandanda wa ogwiritsa ntchito database wa telegraph zovuta zake komanso nthawi yayitali. Komabe, kumvetsetsa kutalika kwake ndi magawo ake ndikofunikira pakuwongolera njira yanu yogulitsira ndikuyenda mwachangu mpaka kumapeto. Lowani muzofunikira pakugulitsa kwa B2B ndikupeza momwe mungapititsire njira yovutayi.
Kufotokozera Zozungulira Zogulitsa
Kugulitsa kumaphatikizapo njira zomwe kampani imatsata kuti atseke malonda. Kuyambira kukhudzana koyamba mpaka kugulitsa komaliza, gawo lililonse ndi lofunikira pakumanga maubwenzi ndikusunthira chiyembekezo pakugula. Mu gawo la B2B, kuzunguliraku kumatha kukhala kovutirapo, kuphatikizira okhudzidwa angapo komanso njira zopangira zisankho zovuta.
Mukufuna kudziwa zambiri zamayendedwe ogulitsa komanso momwe mung
akwaniritsire zanu? Onani bulogu yathu yatsatanetsatane kuti mudziwe gawo lililonse lazogulitsa ndikupeza njira zomwe mungapangire kuti malonda anu azigwira bwino ntchito.
Pitilizani Kuwerenga: Zomwe Muyenera Kudziwa Zokhudza Mipikisano Yogulitsa
Kumvetsetsa B2B Sales Cycles
Malonda a B2B (Business-to-Business) amasiyana kwambiri ndi kugulitsa kwa B2C (Business-to-Consumer) chifukwa chazovuta komanso nthawi yake. Ngakhale kusintha kwa B2C nthawi zambiri kumakhudza wopanga zisankho m’modzi komanso njira yogulira yowongoka, malonda a B2B nthawi zambiri amafunikira chivomerezo kuchokera kumagulu angapo mkati mwa bungwe, zomwe zimakhudza kutalika ndi njira yogulitsa. Kuphatikiza apo, zochitika za B2B nthawi zambiri zimakhala ndi ndalama zambiri komanso ndalama zambiri, zomwe zimafuna kuwunika kokwanira komanso kukambirana, zomwe zimatalikitsa kuzungulira.
Kodi Average B2B Sales Cycle Ndi Yatalika Bwanji?
Kumvetsetsa kutalika kwa nthawi yogulitsa B2B ndikofunikira paku
khazikitsa zoyembekeza Momwe Mungasinthire SEO pa Webusayiti Yabizinesi Yanu zenizeni ndikukonzekera njira zogulitsira zabwino. Kutalika kwa nthawi yogulitsira malonda kumatha kusiyanasiyana kutengera zinthu zingapo, kuphatikiza zovuta za malonda kapena ntchito, gawo lamakampani, komanso kupanga zisankho mkati mwa bungwe la kasitomala.
Nthawi zambiri, kugulitsa kwa B2B kumatha kuyambira masabata an
gapo mpaka miyezi ingapo. Pazinthu zowongoka kapena ntchito zambiri, kuzungulira kutha kukhala kwaufupi, nthawi zambiri pafupifupi mwezi umodzi mpaka 3. Komabe, pamayankho amtengo wapatali kapena ovuta, makamaka omwe amafunikira ndalama zambiri kapena okhudzidwa ang
apo, kugulitsa kumatha kupitilira miyezi 6 kapena kupitilira apo. M’mafakitale monga kupanga, mapulogalamu abizinesi, kapena mapangano azantchito zazikulu, mizunguliro imatha mpaka chaka.
Kutalika kwa nthawi yogulitsa malonda kumakhudzidwa mwachindunji ndi chiwerengero cha ochita zisankho, ndondomeko yovomerezeka ya bajeti, ndi kuchuluka kwachangu komwe kasitomala amawona pokhudzana ndi yankho. Ndikofunikira kuti magulu ogulitsa a B2B asinthe njira zawo kuti zigwirizane ndi izi ndikupeza njira zoyendetsera bwino zomwe zikuchitika pagawo lililonse la kuzungulira.
Kuwunikanso Magawo 8 a B2B Sales Cycle
Kuzungulira kodziwika bwino kwa malonda a B2B kumaphatikizapo magawo angapo ovuta, aliwonse opangidwa kuti asinthe mwadongosolo chiyembekezo kukhala makasitomala okhulupirika. Nayi kulongosola kwa magawo awa:
Gawo 1: Kufufuza
Prospecting ndiye maziko a njira zogulitsira, pomwe mumazindikira ew amatsogolera ndikukhazikitsa mndandanda wamakasitomala kapena otsogolera. Kufufuza bwino kumaphatikiza njira zosiyanasiyana monga maukonde, kutumiza, kuyimba foni mozizira, ndi zida zama digito monga LinkedIn kuti mupeze mabizinesi omwe akugwirizana ndi mbiri yanu yabwino yamakasitomala. Gawoli ndilofunika kwambiri chifukwa limadzaza mapaipi omwe amadyetsa nthawi yonse yogulitsa.
Gawo 2: Chiyeneretso
Kuyenerera kumaphatikizapo kuwunika ngati Kumvetsetsa Avereji ziyembekezo zomwe zadziwika panthawi yoyembekeza ziyenera kutsatiridwa. Magulu ogulitsa amagwiritsa ntchito njira monga Bajeti, Ulamuliro, Zofunikira, ndi Nthawi Yanthawi (BANT) kuwonetsetsa kuti omwe akuyembekezeka ali ndi njira komanso zolinga zogulira ndipo atha kutero mkati mwa nthawi yoyenera. Izi zimalepheretsa kuwononga zida pazitsogozo zomwe sizingasinthe,
