Ratio of leads to opportunities The percentage of leads who become converted customers Time to . conversion When you measure leads-to-opportunities the higher the percentage of leads that move on to . become opportunities the higher quality you can assume the original leads are Similarly leads-to-customers tells . you how many of your original leads go on to become converted customers This is . really the ultimate measure of lead quality Time to conversion can also help you judge .
How Qualified Your Original Leads
How qualified your original leads azerbaijan cell phone number list were While many factors can affect how long it takes . a lead to convert generally speaking high quality leads are educated and ready to buy . — so they close faster For example if leads from content close on average a . month sooner than leads from PPC you can see that those content leads are likely . more qualified and ready to buy Lead Conversion Rate Whether you’re looking at a lead .
Magnet a Blog Post a
Magnet a blog post a landing page or something secrets of high-performing cold calling teams else entirely conversion rate can help . you better understand the lead generation potential of that asset or campaign (plus how much . of that potential you’re currently reaching) It augments what lead volume can tell you For . example let’s say a particular blog post is generating an average of 20 leads per . month Regardless of what 20 leads generated means to your business you as the marketer .
Need to Understand That Number
Need to understand that number in the b2b reviews context of how many people actually landed on . that blog post If 4000 people saw the blog post and only 20 converted (a . conversion rate of 05%) you might be able to make changes to the blog post . that increase the conversion rate — and therefore lead volume On the flipside if 100 . people saw the post and 20 of them converted (20% conversion rate) that’s a high-performing .
Blog Post and You Want
Blog post and you want to take steps to drive more people to it Customer . Acquisition Cost (and Cost Per Lead) At the end of the day every lead generation . tactic and channel has one thing in common They come at a cost Whether it’s . content production for lead magnets PPC spend or landing page copy marketers are typically restricted . by a set budget for their lead generation efforts If you spend that entire budget .