On generating 12 leads it’s important to know whether that low volume is a result . of budgetary restrictions or ineffective tactics or channels That’s what key metrics like cost per . lead (CPL) and customer acquisition cost (CAC) can add to the story of your lead . generation operation For example let’s say you have $1000 to spend on paid social media . ads and by the time the campaign ends you’ve generated 20 leads Your CPL is .
That Number Tells You
That number tells you a few important things bahamas cell phone number list If a conversion rate of 2% . means Facebook Ads are your best performing channel for lead generation you can invest more . budget into those ads to grow lead volume You can also work to refine your . Facebook Ads audience targeting ad creative and more to bring down your cost per acquisition . — so you can grow the conversion rate and generate more leads with the same .
Budget Cpl and Cac Also
Budget CPL and CAC also tell you whether maximizing roi from cold calling leads or not you can afford to use . a particular tactic to generate leads If the average lead worth (more on that next!) . is only $40 to your business for example then you can’t afford to spend $50 . to acquire them Lead Value Now in order to contextualize what you can actually afford . your CPA and CAC numbers to look like you need to have an understanding of .
How Much Value Each of
How much value each of those leads holds There b2b reviews are several ways you can gauge . lead value but Brian O’Sullivan our own Head of Growth Marketing suggests these two Monthly . recurring revenue (MRR) Customer lifetime value (LTV) Both of these metrics can help you better . understand how valuable the average lead is and they both allow you to break that . value out by channel campaign or anything else For example you may find that leads .
Who Come Through a Particular
Who come through a particular lead magnet add more to your MRR and are more . valuable over the customer lifetime That’s an indicator that you can afford to spend more . to acquire those leads and others like them — both at the individual marketing qualified . lead (MQL) level and in terms of overall spend for promoting that lead magnet or . creating similar marketing assets The Only Lead Generation KPIs Marketers Really Need If you look .