, in addition to psychological and behavioral characteristics. The target audience, therefore, is the definition of a segment of people with common characteristics that the brand chooses to target its campaigns and advertisements. We could describe, for example, the target audience of a university entrance exam campaign like this: High school students, aged between and years, residents of the state of São Paulo, with family income between R$ and R$ They are in the transition phase from school to university, looking for greater independence from their parents.

Note that there are several

Note that there are several differences between uruguay whatsapp data target audiences and personas. The main difference is that the target audience is a more generic definition of consumers, while the persona creates a well-defined identity, in the role of a character. It makes all the difference to create strategies for a person instead of a generic group, doesn’t it? With a broad definition, the target audience also opens up gaps for simplifications and unconscious stereotypes. After all, the human being is much more complex than demographic data and specific characteristics, right? The buyer persona, in turn, accounts for this complexity, as it outlines a person’s entire profile.

There is also an important

There is also an important difference in the  concept leveraging data to enhance cold calling leads itself: the target audience presupposes a goal that the brand just wants to achieve, while the persona considers that there is a person on the other side, with whom the brand wants to interact. Persona versus target audienceBut personas didn’t exactly come to replace the target audience — you can use these two tools together in marketing.Next, we’ll talk about the functions of personas in marketing, and you’ll understand how they can be used with the target audience.

of personasNow that you understand

Types of personasNow that you understand what a persona a complete list of unit phone numbers is and what this concept is for, it’s important to delve deeper into the different types that exist. Yes, there are some options within this idea. And each one has a different purpose. So, what do you think about finding out more details about each of them? Check it out!Buyer personaThe most common example within this universe is the buyer persona. As the name suggests, a semi-fictitious profile that represents your ideal buyer.

In other words the behavior

In other words, the behavior, demands, challenges and objectives of your business’ end consumer. From this creation, it is possible to direct your efforts to generate a positive impact on the potential customer and increase your chances of sales. Whether to understand what their preferences are in relation to payment methods, or to identify how your solutions can solve that customer’s problems. By understanding this consumer’s purchasing behavior, it is easier to plan an efficient strategy and achieve the expected results.