When defining the prices of a product, for example, it is necessary to consider the persona’s perceptions about the product and how much they would be willing to pay. When thinking about the website layout, you must also consider the persona’s profile, what content is most important to them and how they would navigate through the pages. When creating paid campaigns, the persona helps to define audience segmentation and create a more attractive and persuasive message that really communicates with them.

It is important to do

It is important to do the exercise of putting azerbaijan whatsapp data yourself in the persona’s shoes and thinking about what would be coherent for them. Would the persona do this? Would she like to read this content? How would she react to this campaign? In Inbound Marketing, it is also necessary to consider the different doubts, pains, needs and challenges of each stage of the purchasing journey, which coincides with the stages of the sales funnel. For each stage, there are different content formats to better serve the persona: Top of the funnel: blog posts, infographics, podcasts, newsletters, social networks.

Middle of the funnel: blog

Middle of the funnel: blog posts (denser), email avoiding common mistakes in cold calling leads marketing, ebooks, webinars. Bottom of the funnel: customer cases, sales webinars, product reviews, product demonstrations, conversations with a consultant. After all, these are the questions that consumers type into Google in the form of keywords. So, when content is produced based on them, it can be activated in the results of these searches. Want to see an example of how this would work in practice? Let’s say your persona is a teenager looking for their first smartphone.

For each keyword that we

For each keyword that we map along your journey, there is a complete list of unit phone numbers an associated question or need: So, for each question or need, you can produce a type of content or generate an agenda for blog posts: So, understand how the persona influences the strategies. In Inbound Marketing and Content Marketing, especially, it is essential. Examples of Rock Content personas Let’s now show who the Rock Content personas are. We have already explained here on the blog the entire process of creating the brand’s new personas for you to understand and be inspired.

Now let’s show the result

Now, let’s show the result as an example of everything we talk about in this article. After the process of restructuring the personas, we started working with three avatars. We are a BB company, so our personas represent the three sizes of companies we serve: small, medium and large. Or better yet, they represent the people who respond for these companies when in contact with Rock. It is to them that we direct all our strategies and produce all the content on this blog you are reading.