You may want to check out the following resources:
- Help from Yandex : here you will learn the basics of working with Yandex Metrica.
- Blog by Google: You can choose free courses or blog . All in English.
- ProMetriki : the author’s blog of Ivan Ivanov, a practicing web analyst.
- Analytics on Habr : cases, analytics.
- Yakov Osipenkov’s blog : many useful articles on analytics, contextual advertising and targeting.
As for books, you can consider the following:
- “Web Analytics 2.0”, Avinash Kaushik.
- “Web Analytics” by Marco Hassler.
- “Google Analytics for Professionals” by Brian Clifton.
Web Analyst Qualifications and Skills
Good web analysts have a combination of uk telegram data technical, business, and creative skills. Here are some that employers may want to include in a job description:
- Deep knowledge of Google Analytics, Google Tag Manager and Yandex Metrica;
- Quantitative and qualitative analytical skills;
- Understanding of business and marketing;
- Customer focus, understanding user psychology;
- Good visual and verbal communication skills;
- Attention to detail, precision and organization;
- Ability to work with management at different levels, as well as with technical and creative people;
- Higher education in business, marketing, statistics, computer science, etc.
The best web analysts have a unique set of skills and characteristics. Some of these may seem obvious, like confidence with numbers. But there are also many subtle qualities that employers may look for:
Confidence in code
Any web analyst worth their salt will be familiar with a range of technologies and programming languages. Most will be familiar with HTML, CSS, and JavaScript—they can read, customize, and use code. Expertise isn’t required, but you should know how code works so you can confidently communicate with developers.
Methodical mindset
A working data tracking and web optimization plan is a plan that is built from the ground up based on the company’s business goals.
A good web analyst works in an organized and methodical manner, relying on process rather than tactics. There is nothing random or unexpected in their approach. Data analysis is scientific in nature, and experiments should be conducted using trial and error. It is this attention to detail that allows you to find small but important errors and reap the benefits in the long run.
Follow the data, not your gut instinct
A data analyst builds concepts based on data, 10 free budget templates in word and excel research, and experience, then tests those ideas with experiments before declaring them successful or not. They love statistics and are rigorous in evaluating a company’s data, even if those aren’t the results their peers or management want to hear.
Interest in the target audience
A good web analyst asks questions about the target audience of the business. Optimization is good, but you also need to know who the data is being optimized for.
A business sells to a specific audience. Part of the value of data depends on understanding who the business’s audience is and what drives their actions.
Focus on strategy, not tactics
A strategic web analyst focuses on details such as:
- the goals that the business wants to achieve;
- data to which access is required;
- fixing missing or incorrect configurations;
- data security and workflows;
- meeting the team;
- reporting process;
- goals and
The ability to transform data into information, ideas and stories
Data reports can be perceived by decision makers as a different language. A skilled web analyst can transform data into actionable and compelling information.
Analysts do this by turning data into stories. changsha mobile phone number list Data is the starting point for people to make decisions, and it needs to be packaged in a way that inspires and gives confidence to executives and decision makers. A good analyst uses reports, charts, succinct writing, and presentation skills to tell a story with their insights.
Excellent communication skills
A web analyst can play a central role in a company and liaise with teams, departments and stakeholders across the company. They are skilled at communicating with both technical and creative staff and management, and are confident in breaking down complex concepts for a variety of audiences, including training.
Web Analyst Responsibilities
Web analysts may be responsible for several things. Below are some examples of specific tasks they may be involved in:
- Implement tags and configurations that ensure data collection is accurate and meets business needs;
- Ensuring data accuracy;
- Working with business management to identify the right KPIs to track;
- Working with the development team to ensure that the site code is suitable for implementing analytics;
- Working with the marketing and optimization team to ensure they have the right data;