The School of Professions also offers a five-week course on contextual advertising. Classes are held twice a week, each lasting 1.5 hours.
The program is standard
- introduction, KPI calculation, registration;
- selection of keywords, negative phrases;
- drafting advertisements;
- Setting up a campaign in YAN;
- getting to know and launching advertising in Google Ads and Display Network;
- remarketing and retargeting;
- campaign optimization and vietnam telegram data automation;
- analysis and reporting;
- assistance in preparing a portfolio and advice on finding a job.
Cost: 8900 rub. A certificate is issued.
GeekBrains
The courses here last 1 month. These are 11 online lectures in the evenings. They gather in a stream, the classes are taught by teachers who top cloud call center solutions: revolutionizing customer service are directors of advertising and marketing departments of different companies.
Program:
- introductory lesson;
- review of tools;
- compilation of a semantic core;
- setting up an advertising campaign and its optimization in Yandex.Direct and Google Ads;
- retargeting and audiences;
- automation of work;
- CPA networks;
- media (banner advertising).
After each lesson, a practical task is set that must be completed independently. Each student is led by a mentor, who can be contacted. Training is conducted under state license No. 040485, a diploma of professional retraining or a certificate of advanced training is issued.
IMBA
The Academy offers courses on contextual advertising for beginners .
Entrepreneurs, and freelancers. The training consists of 54 video lectures, and there is practice on your own or a provided project.
The program consists of modules that will cover the following topics:
- Basics of contextual advertising, its place in the sales funnel.
- Overview of analytics services.
- Media planning: stages, goals, forecasts, etc.
- Creating a conversion landing page on Tilda.
- Compilation of a semantic core.
- Analysis, creation and configuration of advertising campaigns, writing creatives.
- Analysis of campaign effectiveness.
- Analysis of services for automation of CR.
- Block for freelancers: how to changsha mobile phone number list advance as a beginner specialist, how to look for orders and create a portfolio.
The course is taught by 14 practicing teachers, and a diploma is issued upon completion.
Cost : 1,020 rub./month.
HEDU
Courses from the IT Academy are also designed for beginners. They are taught by one practicing teacher.
The format consists of 12 lecture-webinars, with recording, homework and feedback.
Program:
- Introduction to search advertising;
- keyword selection;
- setting up Yandex.Direct;
- secrets of automation of advertising campaigns;
- getting to know YAN;
- studying Yandex.Metrica;
- Setting up and automating campaigns in Google.Adwords;
- Google KMS;
- Introduction to Google Analytics;
- analysis of the basic principles of SEO promotion.
There are two tariffs. The basic one does not include practical work, homework analysis, or feedback. It costs 3,600 rubles. The individual tariff plan includes all of this, but costs 24,000 rubles. The course does not provide deep knowledge, but it is good for quickly learning the basics.
Specialist
This is a non-profit organization of additional education, registered by the Government of Moscow. It offers courses both in person and online.
The CR program consists of 24 modules.
First, Yandex.Direct is thoroughly analyzed, then Google Ads. Classes last 1–2 academic hours. To begin training, you must complete the basic course for marketers, which costs 6,290 rubles.
The training program is practically no different from the others, it just focuses on proper setup, optimization, analytics. It does not cover placement in trading platforms, SEO, automation services.
Tuition: 21,590 (online) and 23,990 (face-to-face) rubles. Credit is available. Upon completion and testing, a certificate of completion is issued.
Free courses on contextual advertising
Free contextual advertising courses will not provide a full immersion in the topic. They are suitable if you urgently need to learn how to make advertising for your projects or you want to control the work of a hired specialist. Such courses will also allow you to get acquainted with the topic in order to understand in what direction to conduct further training. We have found three good and free courses for you.
Direct School
Yandex provides its clients with training so that they can effectively invest in advertising with it. It offers various online courses, including on setting up Yandex Direct. This course will allow you to learn the very basics of setting up a campaign from the original source.
Yandex Direct School consists of 10 text lessons. They are divided into subsections, including text information and screenshots. Each lesson ends with a short test.
Upon completion of the training, you can receive a certificate. To do this, you need to pass a test of 60 questions. It is conducted under video surveillance. After successful completion, a certificate is issued. Its presence significantly increases the chances of employment and receiving an order.
In general, everyone who plans to delve deeper into the topic should take the Direct School.