Influence how emails will be classified. What . We discovered in practice as a result of our experiments with the content and elements . Of the emails we send to different gmail users, we have discovered that emails containing . A single image and only one or two links predominantly arrive in the home tab. The same goes for plain text emails.
However when we slightly increased the number of
Links or images, emails started arriving in the promotions tab. Let’s examine these parameters in . Detail now to find out how you can improve your chances of getting into the . Top folder. How to optimize your emails – subject line to play it safe, avoid . Common advertising and spam phrases in your subject lines.
Using phrases like ″off!!!″ ″urgent free or
Purchase is the shortest path to botim data promotions or spam tabs. – personalization make your . Message as personalized as possible. Address your subscriber by name, the same way you would . Your friend or colleague. Go beyond ″hello {{name}}″: add contextual data to your subject line . And make the content of your email body unique and relevant to your recipient.
– images pay attention to the number
Of images you are going to use all your emotions easily visible on your phone and their . Proportion to the text: emails loaded with images are similar to spam and promotional messages. – number of links the more links you use, the worse; reduce your number of . Included links to two or three and keep in mind that the unsubscribe link counts. – html structure don’t overload the email template with multiple div blocks, shapes and colored .
Fonts; keep it simple and mimic the personal
Conversations you would have barbados businesses organization between friends. – . Segmentation it is worth trying to ask your recipients to manually move your emails from . The promotions tab to the main one. However, this will not make any sense if . They do not open them. When a subscriber does not open your email, it means .