Typically, this type of crisis arises from: leadership changes; strikes or protests; abuse or violence in the workplace. Reputation crisesReputation or brand crises are one of the most studied types of crisis in the literature, which is due to their stormy and spontaneous nature capable of affecting a company’s image, often irreversibly. Generally, they are due to: scandals of all kinds; leadership misconduct; negative brand positioning; harmful content going viral. What is the role of Marketing in the different moments of a business? Marketing is not limited to advertising and publicity.

Marketing is also about carrying

Marketing is also about carrying out research, defining facebook data and updating business models, developing products and services, creating and strengthening brands, generating engagement and relationships, educating consumers and innovating ventures. In other words, the role of Marketing is to lead a company throughout its entire trajectory in the market. From this perspective, there is little point in failing to invest in Marketing in times of crisis, do you agree? This broad view of the area is not new, although it is still unknown to many managers.

The world has changed a

The world has changed a lot in recent decades, and maximizing roi from cold calling leads so have consumers. Companies are no longer judged solely by their prices and advertisements and are now observed as a whole. Today, people are not just looking for products and services, they are looking for relevant knowledge, involvement, experiences, values ​​and attitudes. Therefore, just like company management, Marketing also needs to be thought of in a broad and dynamic way. But how does this apply to periods of crisis? Marketing as an instrument of understanding One of the main roles of Marketing is to locate a company in a market, that is, to know the economic situation, legal issues, partners, competitors and, mainly, the consumers it intends to reach.

We know that crises generate

We know that crises generate a lot of anxiety deb directory and, therefore, especially in these moments, it is essential to understand the circumstances in order to act as quickly and rationally as possible. An important point that the PwC report also demonstrated is that the ability to gather relevant information quickly and develop a response based on it was fundamental for companies to overcome serious crises. Marketing as a continuity strategy Thinking about Marketing beyond products and services, we understand that it is also a solution to maintain the company’s continuity in the midst of all types of adversity, even in the face of extreme situations.

We understand that the power

We understand that the power of business resilience is something very particular, after all, each company lives a different reality, regardless of its size, stage or segment. On the other hand, remaining silent or disappearing during a bad moment not only stimulates fears and rumors, but also severely harms its subsequent recovery. One of the best things to do during a challenging period is to strengthen the relationship with the public and increase the confidence of these consumers in relation to your brand so that, at the first sign of stabilization, the company resumes sales with maximum traction.