Customers who maintain an emotional relationship with a brand have a higher lifetime value, and recommend the company to others at a rate of %, rather than the average %, according to a Motista report. With these projections, don’t you think it’s worth investing in efforts to please your consumers? keys to creating a customer-oriented Marketing strategyNow that you understand the importance of customer-oriented marketing, the next question is: what to take into consideration to build a strategy that focuses on the consumer? A customer-oriented strategy must follow the following steps: research to gain clarity about your buyer persona, their interests and needs; determine how the company’s product can be adjusted to meet these needs; create differentiated products/messages to meet each buyer persona.

Below we show you keys

Below, we show you keys to defining your strategy. Follow along! Invest in stockholder data interactive experiencesOne of the advantages of Digital Marketing is that you have control over the type of experience users will have when interacting with each of your digital channels, from the moment they don’t know your brand until they become your customers. Better than designing a flat experience is creating a more dynamic experience, as interactive content achieves twice as much engagement as static content, according to DemandGen.

Thus interactivity in Marketing is

Thus, interactivity in Marketing is especially useful for: capturing avoiding common mistakes in cold calling leads better quality data; nurturing your leads; retaining your customers; improving your engagement; offering real spaces for your users to demonstrate their most prominent weaknesses and what they are most interested in discovering. Between quizzes and questionnaires, infographics, interactive videos, calculators and other formats, you can create a memorable content experience for your users. A success story is that of Nequi, a brand responsible for a Colombian financial management application and specialist in creating interactive content on its corporate blog.

The company’s content varies between

The company’s content varies between blog posts, infographics, videos and 1000 mobile phone numbers tests, encouraging not only permanence on the site, but also building a relationship between users and the brand. relationship. Another example is our ROI calculator, in which you can make calculations and define important aspects of your budget:Powered by Ion Rock Content Create high-quality digital channelsAs important as creating interactive experiences is the provision of a secure, properly structured website with good technical performance to ensure the best customer experience.

This is because according to

This is because, according to Pingdom, % of customers say that website speed affects their purchasing decisions. This is just one of the technical factors that you must take care of on your website. You can start your WPO (Web Performance Optimization) strategy in the following aspects: work with reliable hosting and technical support; use reliable content managers, such as WordPress or Shopify; compress your website images; deactivate plugins that you do not use; use lighter themes; improve your digital visibility through Content Marketing.