While the pandemic increases uncertainty, a careful look at the future brings more security to your business. With that in mind, find out how to apply this knowledge about data, trends and new technologies with our complete guide on Market Intelligence! ShareCamila CasarottoRock author vectorAuthorCamila CasarottoSubscribe on our blogAccess, first-hand, our main posts directly in your emailRelated Posts___Skip to contentblogCategories Get to know Rock Content Free materials Search. ..BRTalk to a consultantCheck out the essential tips for managing e-commerce in Find out what the main concerns of e-commerce managers should be in and learn how you can have a successful business.

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Guest AuthorGuest Author May, | Reading: min✓ Content created chinese overseas australia data by humansUpdated at: //Management tips for e-commercesNeeding content for your company? Find the best writers on WriterAccess!Try for freeAccording to an estimate from the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce revenue is expected to reach R$ billion in The figure represents a % growth over the previous year — which indicates the importance of the internet for business today. However, despite the success of e-commerce, it is necessary to be aware of opportunities and challenges.

Naturally as in other businesses

Naturally, as in other businesses, the virtual store needs good management avoiding common mistakes in cold calling leads and continuous monitoring. In and , Sebrae, through the National Online Retail Survey, identified that taxation, logistics, marketing, competition, cash flow and inventory were some of the main difficulties for e-commerce. Since then, the difficulties have still been the same, although the solutions have improved a lot. What is essential to understand is that, to have a successful e-commerce, you need to take some care and dedicate yourself to some activities, from the beginning of the company.

In this article we have

In this article we have gathered tips that can be applied from business planning to 1000 mobile phone numbers after-sales actions. Check it out! Make good planningNaturally, it seems much easier to create an online store than a physical store. After all, you don’t need to hire an interior designer, invest in pieces of furniture, such as shelves and mannequins, or rent a commercial space. This doesn’t mean, however, that you don’t need to draw up a business plan. Creating a virtual store, after all, involves costs and requires analysis and decisions that can be responsible for leading the retailer to bankruptcy or success.

And if this store is

And if this store is linked to a physical store, you will have to understand that although they are interconnected, they need dedicated attention and communication will not always be the same. A business plan must contain, among other elements, information about the public, competition, costs, whether the operation will focus on local commerce (only as an extension of the store), whether it seeks to sell nationally, necessary investment, implementation time, return on investment and differentiation strategies. Want another reason to dedicate time to getting to know the market and creating strategies? Here it is: Sebrae research indicates that a lack of planning is one of the main reasons why some virtual stores do not work in Brazil.