Thus, in addition to the shows, the public associates the event with this series of experiences that are possible within it.Rock In RioIn digitalApplying the brand experience in digital is no longer as big a challenge as it once was, after all, an adaptation was necessary. Between cheaper shipping, websites with great navigation and graphic ambience and interactions on social networks, there is still room to innovate more and more. Among the brands that have done this, Ray-Ban plays a great role.

Imagine buying glasses online without

Imagine buying glasses online without being able to try them chinese overseas america data on? What could have been a problem that would generate sales objections was transformed into a solution. Ray-Ban launched its virtual model fitting room, a tool that allows the user, using the camera on their smartphone, tablet or computer, to project the D-shaped model of the glasses onto their face, in real time. Ray-Ban The idea is that the user has a complete shopping experience and, in this case, as similar as possible to a trip to the brand’s stores.

The customer can choose the

The customer can choose the model, try the frames on their face and without a doubt these initiatives then decide to purchase. The strategy is an excellent way of showing proactivity (the “Do” pillar), in an attempt to offer the consumer the best possible conditions when deciding on a product, even in a virtual environment. How important is brand experience for brands? Brands that apply brand experience in a strategic and intelligent way can generate impacts at various levels in their performance in the market.

Understand in a few simple

Understand in a few simple points how important brand experience agb directory is for these companies!CompetitivenessDefinitely, brands are betting on experience to become increasingly relevant. Consequently, anyone who wants to occupy prominent positions in the market needs to design strategies, from the simplest to the most elaborate, to remain a reference. Brand experience provides competitiveness in any segment. Impact on the customer The customer is the main one impacted by the brand experience work, as all actions are designed to reach them, awaken feelings and activate sensations.

The importance of this is

The importance of this is indisputable, since, if the customer is satisfied and involved, there is a great chance that they will be loyal, have a positive perception of the brand and also speak highly of it. Longevity in the marketBrands that follow the path of experience as a form of branding are able to remain, in addition to being solid, totally relevant for longer. To achieve this, the experiences proposed must always follow the trends of the time, also opening space for innovation.