How to create and design a product card on Wildberries in 2025 [step-by-step instructions]

How to create A correctly fill and design product card is one of the factors for successful sales on Wildberries. The offer should hook a potential buyer from the first seconds. Therefore, you ne to pay attention to all parameters, from the name and images to. A detail description and characteristics. Step by step, we told you how to create, fill out and optimize a product card that will sell.

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How to create a product card on Wildberries

You can create a card in the Wildberries seller account in two ways – manually or using a pre-prepar template. Let’s consider each of them in detail.

Advice: It is better to use the Google Chrome browser to sweden telegram data work in the WB office, the service works more stably in it.

Creating a card manually

This method is suitable for adding a small number of products.

Open your WB account and select “Products” → “Add” → “Single product” in the main menu.

How to create After clicking on the “Create Product” button, the content itor will open in front of you:

Upload photos and videos of the product, select the category 4 types of diversification strategies where the product will be add. This determines the amount of the fee for storage in the Wildberries warehouse and the number of people who will see the card.

The marketplace warns: the category should not contradict the photo, name and description of the product, otherwise the card will be block

Wildberries suggests a product category when you enter a product name:

But you can also select the category manually or it it after creating the card. This option is useful for products that fall into different categories – you can change them and see which product sells better. You can only change the category within the parent category. For example, you can change the category of eye cream from “Creams” to “BB creams”, but trust review only within the parent category “Beauty”:

Next, fill in all available fields (we will tell you more about filling in the main characteristics below) and click “Create and complete”. The newly creat card will automatically be sent for moderation.

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