Technical requirements Choose an advertising format depending on the goal of the campaign. For example, a banner can be used to increase brand awareness, and a video clip can be used to attract users’ attention to a profitable promotion.
For banners and universal ads with video:
- Technical requirements minimum width – 600 pixels;
- duration – up to 5 minutes for promoting applications and communities and up to 3 minutes for all other advertising objects;
- aspect ratio – 1:1, 4:5, 16:9, 9:16;
- weight – up to 90 MB;
- available formats – mp4, mpeg, avi, mov;
- minimum resolution from 640×360.
Important elements of the video cannot be placed at the spain telegram data edges of the video in the so-called “blind” zones: within 10% of the upper and 20% of the lower border.
For clips:
- duration from 3 to 180 seconds;
- resolution – 1080×1920 pixels;
- weight – up to 1 GB;
- Available formats: AVI, MP4, 3GP, MPEG, MOV, FLV, F4V, WMV, MKV, WEBM, VOB, RM, RMVB, M4V, MPG, OGV, TS, M2TS, MTS.
Music in videos must not violate copyright.
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How to Use Video Formats Effectively
Video advertising will help create an attractive brand image, expand your loyal audience, and bring in sales. Here are some tips for setting up effective video campaigns:
- An attractive video is half the battle. Use a plot and characters that will interest your target audience.
- Communicate the most important things at the beginning – hook the potential client and motivate them to watch the video to the end.
- Use captions. This will help convey your advertising preparing to enter the new market message to users who have the sound turned off on their device.
- Always keep the focus on the brand or product. Take the advertising of the giants of the telecom industry as an example: you can easily distinguish MegaFon and Beeline commercials from one frame.
- Try to maintain the optimal video length. Videos up to 10 seconds long show the best viewing statistics.
- Clearly formulate your USP, duplicate the audio message with text for those who have the sound turned off.
- Customize all available targeting according to the target trust review audience portrait. But do not overdo it with restrictions in image campaigns, so as not to reduce the reach.
- Use call-to-action buttons that motivate the user to interact with the ad.
- Analyze the effectiveness of video advertising in accordance with the campaign objective. Use web analytics systems (Yandex Metrica and Google Analytics) and built-in statistics of advertising systems.
- Consider the contribution of video ads to multi-channel sequences, as well as to delayed and offline conversions.