Building a pool of loyal customers can seem easier said than done. Here are some tried and true ways to boost customer loyalty:
Prioritizing customer service. That means providing excellent support via multiple channels, whether it’s social media, live chat, or a hotline.
Infusing personal touches into your customer service. Like sending customers a personalized note after you’ve helped them.
Staying connected with previous customers. Following up with customers post-purchase in a way that helps your brand stay top-of-mind.
Rewarding repeat customers with discounts, freebies, and early access to promotional events. (Psst: Check out Smile.io’s referrals and rewards program for brands!)
Sephora’s top customers receive
xtra deals and early access during its annual sales.
When it comes to ecommerce and marketing, you never want to put all your eggs in one basket. That’s why it’s important to value both customer loyalty and acquisition—especially now that you know how the former can support the latter. As you chase after growth, don’t forget to focus on your existing relationships. It’ll help in the long run.
Ready to turn your hard-earned new customers into loyal ones who keep coming back for more? Check out how Smile.io can help you create a brand community today. And for more valuable tips on attracting, engaging, and nurturing customers, there’s always the AdRoll Marketing Resource Library.
This originally appeared on Smile.io and is made available here to cast a wider net of discovery.
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