New Year and Christmas are one of the hottest periods for sales. It is a very busy time for email marketers. Inboxes are overflowing with offers, promotions and gifts. Customers are ready to buy. It remains to build the right strategy to turn buyers’ desire into sales. And email marketing is still the best way to do it.
But how to create effective Christmas and New Year mailings? Whether it is a commercial offer, a sale or a simple greeting. Read about it in the article.
3 pillars of holiday mailings
How you conduct your New Year campaign will determine the entire next year. Regardless of what letters you plan to send, your mailings will break through the neat rows of your competitors’ messages. Therefore, organize your marketing campaign correctly from the start. To get good results, work on the following aspects:
Planning – to achieve success, you need torcs data understand what and to whom to offer. How your company and products will be remembered by customers. How best to increase their loyalty and increase conversion. You will get answers to these questions by conducting an analysis of past campaigns and by segmenting your customer base.
Where to start?
Before you create a strategy for this holiday season, analyze the data from last year’s campaign. The goal is to learn from past successes and failures to achieve better results this year. To do this, answer the following questions:
What products brought in the most profit last year? Perhaps it would be appropriate to focus on them this year;
Which promotions worked best? Try running inspire hollywood relationship similar ones this time;
Which customer groups have generated the most revenue? Tailor your email campaign to focus more on these groups;
What ideas failed? Don’t use them this year, or try to improve them if you figured out what went wrong.
Answering these questions will help you choose the best email marketing solutions for this year and increase your campaign’s chances of success.
To get the most out of your holiday campaign, break it down into 3 stages
Pre-holiday mailings (2-3 weeks before the New Year).
On New Year’s Eve.
Christmas and 2-3 weeks after.
Design ideas
Design plays an important role in New Year and uae phone number Christmas campaigns. Here are some examples of successful solutions.
Take advantage of the idea of online courses for learning foreign languages Lingualeo. The New Year’s letter was approached creatively. Instead of standard discounts, subscribers were offered to fulfill their dreams.