Autumn isn’t just about the overuse of pumpkin emojis. It’s also the season for the biggest sales of the year, like Black Friday and Cyber Monday. The most prudent shoppers start stocking up on gifts for the New Year and Christmas.
Read the article to find out how to stand out from the crowd of emails in recipients’ inboxes and what you need to pay attention to when sending out Black Friday mailings.
How to Prepare Shoppers for Black Friday
Black Friday and the following Cyber Monday are the most anticipated and profitable days for retailers. In America, according to the National overseas data Retail Federation, Black Friday accounts for up to 30% of annual sales. It is also impossible to imagine autumn without Black Friday. Many buyers postpone purchasing expensive goods for this period.
To make potential customers buy goods in your store during Black Friday, start to warm up their interest in advance. Inform them about what will happen during these days, what discounts they can expect. So that customers have time to mature by the time of the sale. But save the most interesting offers for last. So that there is no time to think, but one big “I want it!”
If your Black Friday spans Saturday and Sunday or starts a few days earlier, let your subscribers know in advance. They should know exactly how much time they have to take advantage of the offer. This will help you get more customers and increase your revenue.
4 Features of Black Friday Email Newsletters
1. Anticipation. In any case, buyers are waiting for Black Friday and are ready to spend money to buy goods at a good price. Your task is to interest them.
Informing subscribers about upcoming inspire hollywood relationship promotions and discount sizes is a great way to attract even dormant customers and those who have not bought anything yet to purchase. Therefore, send a newsletter dedicated to Black Friday to your entire contact list. But do not reveal all the cards, intrigue. Promise something that can only be seen during the sale.
An example of a simple Black Friday email from Sun of a Beach
It only contains the most essential information: the size of the discounts, when the sale starts and ends.
sunofabeach
2. Urgency. By setting an end date for your sale, subscribers know how much time they have to make a purchase at a discount. Include in your email, “The deadline to purchase is Saturday afternoon” or “The deal only lasts until…” This is the perfect incentive for customers to buy right away.
The Lou and Grey team warned subscribers uae phone number in their email that time was against them. The 50% discount on everything is only valid in offline stores and only today. There is no brand or product reference in this newsletter, just a large watch face to emphasize the urgency.