Are you writing a press release for your company but not sure how to go about doing it?
Press releases can help increase traffic to your website, provide exposure for your business, and promote your products and services. However, to reap all of these benefits, your press release ne s to be well-craft .
What is a Press Release?
Before we discuss how to write a press release, let’s talk about what a press release actually is. A press release (sometimes call a news release) is a document that shares news information about something your company is doing. Press releases are typically sent to itors and reporters, who write news articles using the information you give them.
Often, a press release also comes with a press release email where you pitch the story to journalists (almost like a cover letter).
How to Write a Press Release
Now that you understand what a press release is, let’s discuss how to write one. Here’s what you ne to do:
1. Understand the format
To write an effective press release, you ne to make sure you follow the correct format. If your press release uses a format that journalists are familiar with, you are more likely to get publish . Here is the basic press release format:
- Title: You ne to have a catchy title that australia phone number library attracts attention
- Location: Explain where you are and where the story takes place
- Strong Lead: Briefly summarize why your story is newsworthy
- Body: This is the meat of your story. It should be skimmable and order from the most important information to the least important.
- Sample: Briefly describe your company
- Contact: Name and contact details of your communications manager or marketing manager (in other words, someone journalists can contact for more information)
Following this format will ensure that more journalists read your press release and consider your story.
2. Find something newsworthy
In order to write a press release, news relat to your or do to get from performance to potentially company ne s to happen. You can provide journalists with the information they ne in a number of ways, including:
News coverage: During this process, you ne to inject your cell p data brand into the current news cycle to make the story more noticeable and relevant. For example, if there is a viral story circulating on Twitter, linking your press release to it can be a great way to attract people.
Exclusive research or data: Journalists love exclusive information, especially when it’s back up by hard data and statistics. If you have exclusive research to offer the news m ia, you can write an excellent press release.
