App Store Optimization According to RISKIQ , as of 2020, the number of apps registered in the global app market has exceeded 8.93 million. Due to this phenomenon, marketers belonging to app-based businesses no longer think about ‘should we develop an app to engage with users?’ , Can it increase the number of downloads?’ In other words, apps are also an area that should be considered very important in digital marketing .
In this post, we are going to learn how to rank your apps in the App Store based on Search Engine Optimization (SEO) for your app-based business.
How to Optimize App Stores for App-Based Businesses
What is App Store Optimization (ASO)?
App Store Optimization (ASO) is the process of maximizing the discoverability of your app within app stores such as Google Play Store or Apple App Store. According to Google, 40% of apps are found through search engines in the App Store. This means that many users discover and download new apps through the App Store.
ASO work can proceed with the following goals
Improving App Visibility
Increase organic app downloads
Improve brand awareness
Increase positive app reviews and ratings
Improve user engagement
Search Engine Optimization (SEO) and App Store Optimization (ASO)
Differences and Comparison between Search Engine Optimization and App Store Optimization
Search Engine Optimization (SEO) is the foundation of ASO.
In addition, just as we modify and improve our website and content based on keywords that users search most in order to expose our website Heavy Construction Contractors Email List to more users, App Store Optimization also optimizes our app pages based on keywords that users search most. to promote their apps to more users. As such, the optimization methodologies of SEO and ASO are very similar.
App Store Ranking Factors
The factors that determine the exposure ranking for each app store are as follows.
Apple App Store Ranking Factors
meta keyword
number of app downloads
App reviews and ratings
App freshness (update frequency)
In App Purchases (IAP)
Google Play Store Ranking Factors
app name (title)
app description
number of app downloads
App ratings and reviews
In App Purchases (IAP)
App freshness (update frequency)
Scope of App Store Optimization (ASO)
App Store page CMO Email List components that can be optimized include.
