Effective lead generation is absolutely key to the success of a B2B sales machine.
Now, if you are ready to succeed, you are in the right place!
Getting lead generation right requires a comprehensive strategy (instead of just a few tactics or tools), so I recommend reading this guide step by step, top to bottom.
However, if you can’t read it all right now, you can also click on one of the specific sections below.
This ultimate guide to B2B lead generation is structured as follows:
Definition: What does “lead generation” mean?
Strategy: How to succeed in B2B lead generation
Tips: Common mistakes and good practices
Herramientas: Herramientas de software esenciales para ayudarle ( lista completa aquí )
Ideas: A series of successful examples that can serve as inspiration
Outsourcing: Should You Outsource Lead Generation to an Agency or Not?
Let’s dig!
¿Qué es la captación de clientes potenciales? ¿Qué significa en las ventas B2B?
First things first, let’s make sure we’re on the same page semantically.
How is lead generation defined? What does it mean exactly?
Here is a definition we can work with:
Definition of “lead generation”:
“The action or process of identifying and bc data thailand cultivating potential customers for a company’s products or services.”
This is how eloquently Oxford Languages, the world’s most authoritative source on modern English, expresses itself.
The most interesting thing about the definition is that lead generation can be both an action and a process. And neither will work well without an underlying strategy.
So let’s build that lead generation strategy now.
Build your B2B lead generation strategy
If you start working on lead generation without first building that strategy, you will likely waste valuable time. It only requires 6 steps or questions.
Here are the 6 questions you should ask yourself
The easiest way to be more successful in lead cnb directory generation is good segmentation. The more precise and tighter you define your target audience, the more effective your lead generation will be.
Your emails are more likely to get responded to, people are more enthusiastic in sales meetings, your conversion rates go up… .
And it goes beyond just lead generation: in how to send mass emails in gmail and outlook that look personal the startup world, there is a mythical concept called “product-market fit.” When your product is perfectly suited to your target market, your company can scale almost effortlessly.
A popular way to measure whether you’ve achieved “product-market fit” is to ask your customers how disappointed they would be if your product disappeared. If more than 40% of them answer “very disappointed,” you’ve achieved it.
