A selection of online courses on Google Ads (formerly Google AdWords), which will help you master the profitable and in-demand profession of a specialist in contextual advertising in Google, or will give you the knowledge to independently promote your business using Google’s advertising tools. The selection includes both paid and free courses.

 

Paid Courses on Google Ads

Netology

Here you will get in-depth knowledge on setting  brazil telegram data   up contextual advertising in Yandex and Google. The training consists of three levels.

The following will be covered initially:

• Fundamentals, media planning and semantics.
• Advertising in Yandex.
• Advertising on Google.
• Campaign optimization, e-commerce basics, media formats, mobile app promotion, automation services, traffic hypersegmentation from YAGLA.

Then comes the advanced training block .

 

Where advanced Google Analytics  enhanced customer support   capabilities, macro- and micro-conversions, analysis and reporting will be studied. In addition, much attention will be paid to the promotion of online stores.

Then comes the third block, where Tag Manager and working with tables will be discussed.

During the course, each student will set up 6 campaigns that can be placed in a portfolio. The agency is well known and its certificate is valued.

Price: 64,935 rubles, one-year installment plan available.

International School of Professions

The online course “Contextual Advertising (Yandex Direct and Google Ads)” from VideoForMe offers practical training in setting up and optimizing contextual advertising. The course lasts 5 weeks and includes 10 practical classes held twice a week.

Students will learn to define key performance indicators (KPI), work with semantics, create advertisements and analyze the effectiveness of advertising campaigns. The course covers work with both Yandex.Direct and Google Ads, including setting up search and network advertising, as well as remarketing and retargeting. Upon completion of the course, students will gain skills that allow them to attract new clients and earn from 60,000 rubles.

GeekBrains

The Faculty of Contextual Advertising offers long-term

 

(1 year) training. You will master many tools  changsha mobile phone number list   and will be able to solve any business tasks in the B2B and B2C segments.

The training program is as follows:

• Introduction to Internet Marketing and Contextual Advertising.
• Working with semantics, including studying XMind map and Key Collector.
• Marketing analysis.
• Setting up contextual and media advertising, as well as campaigns in Yandex.Market and Merchant Center and a shopping campaign in Google Ads.
• Working with analytics and advertising campaign optimization services, reporting.
• Installation of GTM container and connection of necessary sites.
• Targeted advertising and work with advertising accounts of Facebook, VK, Odnoklassniki, myTarget.

After training, teachers will help you create an attractive resume, offer job vacancies and prepare you for interviews.

Tuition fee: 4500 rub./month.

Netology

The agency also has an advanced course on contextual advertising aimed at current specialists. The training consists of 2 two-month modules: you can choose one or both. The classes require a site with accumulated statistics and connected Yandex.Metrica and Google Analytics counters.

The first module is dedicated to optimizing advertising campaigns and in-depth study of Analytics. It costs 26,900 rubles. During the classes, students will study:

• Advanced Google Analytics features: dashboards, reports, creating filters, etc.
• The concept of attribution, conversion analytics, multi-channel sequences not only Analytics, but also Yandex.Metrica.
• Campaign optimization, fine-tuning of goals, work planning.
• Methodology and principles of optimization, automatic strategies of Yandex and Google.
• Analysis of Yandex.Direct and Ads campaigns.
• Analysis of the target audience, website.
• Building end-to-end analytics using Excel.

Upon completion of the module, a diploma project will be defended.

The second module includes learning how to set up advanced e-commerce, set up end-to-end analytics via Google Analytic, and create an online store performance strategy. Students will also look at:

• Yandex.Market and PriceLabs.
• Merchant Center and Google Shopping Campaigns.
• Remarketing strategies (including social media), omnichannel.
• Creating a marketing plan for the step-by-step promotion of a store.

The module also ends with a thesis and costs RUB 26,900.

Free Google Ads Courses

ppc.world

Here you can listen to a theoretical course on Google Ads. Lectures are given by experienced specialists of large agencies: eLama, MediaGuru. CubeLine Agency, Artics Internet Solutions.

The program includes the following topics:

• Google Ads basics and getting to know search advertising in it;
• advertising in the KMS;
• remarketing;
• mobile and video advertising;
• automation of work with Ads;
• reporting and efficiency improvement;
• documentation.

Each topic has from 1 to 10 lectures lasting 10–50 minutes. Each block is accompanied by a self-assessment test.

Live Page

The agency offers free online Google Ads training from practitioners. The course is designed for beginners. During the classes, students will learn how to:

• set up contextual advertising in Google correctly;
• save your advertising budget;
• select the right keywords for the campaign;
• create a cool ad;
• reduce the cost per click;
• be in the TOP-3.

Only 4 hours of lectures.

In them, students will get acquainted with contextual advertising, will be able to predict its results, will learn to collect keywords and minus words, write ad texts. Students will also learn to set extensions, set up impressions, create templates. Registration is not required to watch the video.

Skillshop

This is Google’s single learning resource, which contains courses on working with professional tools and solutions. Courses are developed in conjunction with Google product experts, which means that you will receive the most up-to-date information.

The lectures are divided into different levels of difficulty, depending on which you can choose lessons for both beginners and advanced students.

On this site you can take training in the following specializations:

• Search Campaign Basics: Learn the principles of auctions, creating relevant ads, how to work with an audience, etc.
• Display Network in Google Ads: Explore campaign types, ways to reach users, display ads, and more.
• Video Campaigns: Learn about YouTube’s capabilities and how to interact with your audience, as well as the principles of creating advertising.
• Shopping Campaigns: Learn how to attract customers and promote your brand through Showcase Shopping Ads.
• App promotion: understand how to define promotion goals, set up campaigns and improve their effectiveness.
• Evaluation of effectiveness: a separate course on evaluation of important indicators and optimization of advertising campaigns.