The problem is if you send all your leads to sales at this . stage they’re going to waste a bunch of time chasing down prospects who aren’t ready . to buy Instead of frustrating your sales team make sure to qualify leads and separate . the ones that aren’t quite to the conversion stage yet Qualified leads How you separate . leads will depend on your specific audience and your industry However here are a few .
Good Indications They Are Ready
good indications they are ready to convert belize cell phone number list They’ve visited several pages on your website including . your pricing or services page They’ve downloaded/signed up for a lead magnet They are reading . comparison pages Leads that are ready to buy should be contacted quickly everyone else should . move on to the engagement step Step 5 Build engagement Now it’s time to entertain . your leads in the pipeline – and at this stage content is king Video tutorials .
Reviews Guides Useful Blog Posts
Reviews guides useful blog posts case studies understanding the psychology of cold calling leads infographics – anything that is engaging for your . customers The key is to produce useful engaging content regularly and promote it on social . media etc for a wider reach You should already know what type of content will . work the best (from your research stage) Now produce that content start sharing and don’t . forget to use A/B testing to determine what content and format your audience responds best .
Ps – If Video
PS – If video is involved in your content strategy b2b reviews watch this webinar on . using video to accelerate your pipeline Step 6 Convert Your audience is educated and has . developed sufficient interest in your product or service They need just one final push in . the right direction You’ve done most of the hard work but you don’t want to . lose the sale this late in the game Here are a few ways to ensure .
Your Hard Work Pays Off
Your hard work pays off Keep your sales page simple Remove any clutter that may . distract your customer Ideally there should be no more than three key features Use video . Wrap up the benefits or offer with a personalized video that shows your sales team . is paying attention to what the prospects actually need Test offering two CTAs Offer one . button that leads to a check outChoose a plan) and another CTA for .