You may have heard the word ChatGPT a lot in recent papers or news. ChatGPT is a conversational artificial intelligence service developed by OpenAI that took only one month to reach 100 million users . Considering that it took 2 years and 6 months for Instagram to reach 100 million users, you can feel that it is showing tremendous growth. So, what can this popular ChatGPT do in the area of SEO content marketing ? Before looking at the pros and cons of using ChatGPT in the area of content SEO, let’s take a brief look at ChatGPT and how it works.
What is ChatGPT?
How ChatGPT works
Advantages 1. Efficiency in content production and wide range of topics
Advantage 2. Can create meta description
Advantage 3. Offer ideas
Disadvantage 1. Providing incorrect information
Disadvantage 2. Possible Violation of Google Guidelines
AI-generated content use cases
What is Chat GPT ?
Chat GPT is a conversational AI service based on GPT3.5, a Large Language Model (LLM). Launched on November 30, 2022, ChatGPT is trained to answer Office 365 Email List questions entered by users. ChatGPT’s interface is simple. There is a space to write the phrase. Write your question here and ChatGPT will give you a corresponding answer.
Example when chatting with ChatGPT
ChatGPT is also active in the creative field, from simple Q&A, essay writing, and even writing a scenario in which Cinderella and Pinocchio fall in love. So, how does ChatGPT work?
How ChatGPT works
At the heart of ChatGPT, a Large Language Model (LLM), is the transformer model. Briefly, the transformer model is a neural network that learns context and meaning by tracking relationships in sequential data, such as words in sentences. Google’s BERT (Bidirectional Encoder Representations from Transformers, BERT) algorithm, which you may have heard of at least once among those interested in SEO, is also operated based on the transformer model. Back to the main topic, ChatGPT also uses a Reinforcement Learning from Human CMO Email List Feedback (RLHF) model, a reward-based mechanism to get feedback on the answers given to the user. So, over time, ChatGPT’s answers become more precise and sophisticated.
Reinforcement Learning Model (RLHF) Example
Let’s look at the pros and cons of content SEO using ChatGPT.
ChatGPT allows you to quickly write articles about various fields. For example, if you ask to write an article about CRM (Customer Relationship Management), the article will be written immediately.