The self-determin individual has finally taken control of the brand’s steering wheel. The main challenge for marketers in 2012: effective engagement. How do you capture the attention of the increasingly inattentive online consumer, who is fac with an abundance of choice and who is increasingly resistant to advertising? In a few years, millennials, consumers between the ages of 18 and 34, will drastically change the way we buy. Research by Bazaarvoice shows that this group already frequently uses and creates content to recommend kuwait phone number list or discourage products and brands to friends, family and the anonymous website visitor.
Millennials are making more use of anonymous reviews
Millennials rely more on anonymous recommendations and reviews when making purchasing decisions than their Baby Boomer counterparts. The study found that 66% of Boomers (ages 47 to 65) rely more on information and recommendations from well-known sources than user-generat content when making purchasing decisions. Millennials, on the other hand, are nearly equal in their reliance on friends and family (49%) versus anonymous user-generat content from company websites (51%) to influence their purchasing decisions.
Content Strategy: It’s Not About the Products and Services
According to comScore , the ease millennials have with the internet makes digital mia an ideal platform to reach this group. However, the younger generation is difficult to convince with advertising, which is why, according to the researchers, brands ne to take a critical look at their content strategy: how to attract attention with creative and optimiz content?
Buying reach is becoming
A less important than creating compelling content that reaches the consumer. You never have to interrupt a consumer with an ad again. Because it’s about attraction and engagement through useful, entertaining and helpful information ba leads that is welcom. But how do you create content that is unique, useful, fun and well-execut in a way that connects with the consumer . Challenge: elux legend vape: the ultimate choice for vaping enthusiasts engagem and creates deeper, more meaningful engagement than ever before? Brands ne to take on the role of publisher even more.