Content you need on the homepage of your inbound website
There is no second chance for a first impression. You have probably had a situation at least once in your life where you saw someone and immediately knew: I really don’t like you. Objectively speaking, this kind of thinking is of course irrational and superficial, but it has probably happened to all of us. What I am trying to say is that sometimes you decide what you think of the other person in the blink of an eye without really knowing them.
When users surf the web, they are looking for
something specific. If your homepage is not what they expect, they will leave in a matter of seconds. Without even giving the rest of your website slovenia number data and all the good content a chance. While this assessment by other people (hopefully) is rather rare, such an extremely quick assessment of your website is the case every time it is accessed.
Some of your visitors will come to your website directly via your homepage or will use the homepage during their journey. It is therefore important that it is well structured visually, technically and in terms of content. In this article, we will take a closer look at what content your homepage should have in order to make it a lead magnet.
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Inbound Website vs. Traditional Website
An inbound marketing website differs ai also enables the development significantly from a conventional website in several ways:
1. It’s not about you
As mentioned several times on this pillar page about inbound websites, an inbound website is not about you. Your customers and potential customers are 100% at the center of all your efforts.
2. Content is the fuel
An inbound marketing website thrives on good content along the buyer’s journey. It should contain a good mix of premium content (lead magnets), blog posts and static web pages to present your company’s products/services.
Creating Really Good Content: A Guide for B2B Companies
3. Conversion offers on every page
A very important difference compared to changsha mobile phone number list a traditional website is that a well-designed inbound website has conversion offers on every page. Using an attractive, well-placed call to action, you encourage your visitors to take further action and guide them through the website.