Learn step by step to create a landing page in WordPress

One of the advantages of working with digital marketing is the wide variety of strategies at your disposal. A very common option to consider is creating a landing page in WordPress to improve the performance of your conversion-focused materials.

However, to get the most out of this strategy, you need to understand what the purpose of a landing page is, how it is made, and what principles it should follow. On-page optimization is very important to improve your chances of success. And we came here today to help you create the best landing page .

In this article, you will see:

Follow and learn the correct techniques for creating your landing page in WordPress .

What is a landing page?

To make sure we’re all on the same egypt phone number list page, let’s first explain what a landing page is.

In Spanish, it is also called a “landing page”, “lead capture page” or “static page”. That’s because its role is to help attract the user and encourage them to offer data about their needs or preferences.

When developing a digital marketing initiative , you will likely create a series of ads across different spaces, such as social media, Google, blogs , and others. Those resources, in turn, can direct the potential customer to your landing page, which will serve as a central hub for your campaigns.

What is the real objective of a Landing Page?

Every element of a landing page is geared toward converting leads , from its visual style to the content itself. They tend to have less information, focusing only on the bare minimum needed to continue the segment. Additionally, they also have a sign-up form, which is used to document the lead ‘s contact and interest in your content or offer.

Another purpose that such a page can serve is to start audience segmentation . If you insert some categories or filters into the form, you can identify different types of audiences based on your buyer personas and place them in separate lists.

You can create a WordPress landing page directly, making it a link to your website or platform. This way, you can cross-reference information between those two sources more easily.

What is your relationship with the company’s results?

To improve a company’s profitability, it is necessary to attract and retain more customers . That is the basis of marketing investment as a whole.

By creating a landing page in WordPress, you are investing in your company’s ability to grow your lead base. And with a higher conversion rate, your marketing investment becomes more profitable as well.

Why create a landing page?

If used well, your landing page greatly increases the number of leads you can capture throughout a campaign. Here are some of the key benefits this page can offer:

Cost reduction

Creating a dedicated website to handle new digital marketing actions isn’t always a good idea. It can divide your contact base and increase maintenance costs on each domain. At that point, creating a landing page on WordPress is a more cost-effective alternative.

The process of structuring a landing page is much simpler, especially if you use one of the templates offered by WordPress as a base . This helps improve your results without incurring additional costs.

Easy to manage

Creating a page that can be used as a focal point for your other actions is a simple and efficient way to maximize your return without having to increase your maintenance and production costs. While the landing page tends to maintain a simpler and more straightforward structure, it is also easier to create and manage.

Much of the gathering and organizing of audience information can be automated, as can the submission of responses and materials. That gives you more time to focus on running the overall campaign and improving your services.

Product improvement

Potential customers who pass through your landing page are more likely to become actual customers. Likewise, they are also more likely to stay in touch and respond to requests for feedback to improve your products and services.

It is a good investment to build a website that not only increases your chances of attracting customers, but also provides you with concrete data to improve your business.

Lead segmentation

Within the same target audience, you can thus in addition to the probably divide your leads into several other subgroups using more restrictive criteria, whether based on the type of product or service, the possibility of conversion, or other factors.

You can set some of these criteria directly on your landing page form and, based on the leads’ responses, start targeting them immediately. This allows you to act more effectively towards each group.

How to create a landing page in WordPress?

The technical part of landing page creation isn’t that difficult. Just know what your steps are. Check it out here.

Step by step to create a landing page in WordPress

1. In the dashboard, select Pages > Add New

2. Click the Add Block button in the top right changsha mobile phone number list corner and add your title, landing page text, a form, and callout buttons. Then click Publish.

3. Return to the Control Panel and click Appearance > Customize.

4. Go to Home Page Settings and check the option that says A Static Page. After that, set your landing page template as your home page.

And that’s it, your landing page is available.

What are the principles for creating a successful landing page?

Some key elements are:

Set your goal

Before you begin, you need to define what goals you want to achieve with your landing page.

• Is the distribution of a rich material?
• Direct conversion to sales?
• Are you promoting a new product or service?

Once you clarify what you intend to achieve with that page, it will be easier to answer the following questions and optimize it for your goal .

Use good templates

One of the advantages of using WordPress is that it has a large catalog of templates for different types of pages, including landing pages. You should choose one that is more aligned with your visual identity and has the resources you need for your strategy.

There are a number of quality templates out there, many of them free. However, if one of them is particularly good, it might be worth purchasing.

Choose a quality plugin

Plugins are used to add more functionality to a website or domain. You can include plugins with data collection functions, forms, and more. This increases the range of options that can be done with the landing page to optimize your conversions .

Optimize the page

Once the page is structured, all that remains is to optimize it, removing plugins and lines of code that are no longer relevant. This makes the landing page lighter, which makes it easier for leads to access it and avoids processing problems.

What are the principles for a successful landing page?

In addition to understanding the process of creating a landing page in WordPress, it is also important to keep in mind some aspects that help its performance. While working on yours, try to follow these principles.

Visual cleaning

Too much visual information can significantly affect the delivery of your message, especially online. Ideally, the page should contain the minimum resources and text necessary to clarify your message. Use colors and fonts that are easy to read, but are also consistent with your company’s visual identity.

Clear information

In addition to visual clarity, it’s important to think carefully about the type of information you want to convey and how you can deliver it most efficiently. If creating a WordPress landing page with minimal text is ideal, then you should get straight to the point, talk about your offer, what the potential customer gets, and let them know what they need to do.

Focus on the images

One way to compensate for the lack of text is to use illustrative images that serve the same role. If you’re planning to publish new material, you can have a photo that’s easily identifiable. Not only does that make your page easier to recognize at a glance, but it also reduces the visual clutter you need to put on the screen.