Every business has the same end goal. To sell a product and then convert your former or one-time customers into repeat buyers.
The list of tactics to influence consumers is long. It could be hiring an additional sales team, buying advertising, or improving your product or service. All of these techniques are designed to help a business increase sales.
In this article, I propose to focus on one tactic of attracting and retaining customers – email marketing funnels. When built correctly, they lead to increased sales and revenue.
What are email marketing funnels?
To understand how email marketing funnels can help your business, you first need to understand what they are.
A marketing funnel is a customer’s journey from getting to know a brand to purchasing a product or service and becoming a regular customer. An email marketing funnel is no different. But converting potential customers into regular customers happens through email marketing tactics.
If you want your email marketing to be successful, you need to have a well-thought-out strategy that will ensure that you deliver the right content shop to your prospects at the right time. And email marketing funnels do this job well.
How it works: At the beginning of the funnel, you have raw traffic. As the traffic moves through the funnel, it turns into leads, and eventually transforms into buyers.
The first stage of the email marketing funnel is attraction . For this purpose, landing pages are most often created, where useful content is offered to the client. In this way, target visitors are attracted.
The next step is to convert raw traffic into leads
Subscription forms with a targeted call to action do a great job of this. If the offer matches the visitors’ requirements, we will get a high conversion rate of subscriptions. This is the second stage – interaction .
Having received an email address, we connect it to an automated email marketing funnel. Subscribers are sent a series of emails. The principle of sending newsletters is based on their actions – what content interested them, what emails they opened earlier and what links they followed. This is how the third stage is formed – nurturing (cultivating) leads .
This is just one very basic example of an email finally if horror is your favorite marketing funnel. Large agencies may offer more advanced options and implement complex automation rules. But if you’re just starting to connect with clients, this simple three-step funnel is a good place to start. Let’s take a closer look.
What email funnels consist of
Creating a successful email marketing funnel requires several key components:
Traffic . Try to ensure a constant flow of quality targeted traffic. Don’t try to reach everyone at once. By attracting general traffic, you will spend more time filtering out inactive and uninterested users. Visitors who land on your page should be in the process of searching for specific content that matches the topic and offers for your customers.
Content . Any visitor to your site should uae phone number have a reason to provide an email address. No one will leave you their contact information for no reason. Your goal should be to demonstrate the value of the content and create an atmosphere of trust for the client.
Tools . You will need to ensure the capture of email addresses. For example, using special subscription forms and landing pages. You will also need a marketing automation tool (mailing service) to successfully implement the stages of the email marketing funnel.
This will be enough to start with to create an email funnel. Of course, you can go further and use A/B testing to improve the conversion rate. But it is better to implement it after setting up all the stages of the funnel and using this tool to improve them.