Consider the direction of the company and the theme of the merchandise

The first contact often determines how successful a customer’s interaction with a company is. It can be through social media advertising or  search engine results. If you have a small online store, focus on decision-making steps such as Manufacturing Email List product interest and product research. Pay attention to the quality of your website, communication channels, and employee behavior in online chats and phone conversations. First, ten primary touchpoints are enough. If you have a large and well-known online store that has been in business for a long time, it is more profitable to focus on existing customers than to find new ones. To keep consumers with you instead of going to your competitors, be aware of commercial offers for certain categories of customers, develop loyalty programs and email newsletters.

Point of contact work includes the following actions

List all the places, situations and forms of possible contact between the brand and the user and  the customer in the future, and then select a point. Assign touchpoints by importance, breaking them into small processes. Analyze the state of each point at this moment. Develop an algorithm of action to optimize certain contacts. Allocate budgets, set deadlines, and choose who will handle touchpoints. Begin implementing the action plan and CMO Email List assess changes in touchpoints, relationships with consumers along the way. Continue to improve and refine the link chain on a regular basis. Criteria for Evaluating Touchpoints How to Find Customer Touchpoints Touchpoint optimization is only possible when certain conditions are met.