Editorial content manager a career to discover
For more than ten years, many professions have had to adapt to digital developments . Indeed, according to a study by Businesscoot , the French web development market would have recorded, between 2012 and 2022, a 175% increase in its turnover. This remarkable growth has created a preponderant need among companies to develop their online presence : still according to the same study, 69% consider this presence essential.
The job of editorial content manager has
seen its activity develop in the face of the rise of digital and its ever more demanding requirements. So, discover everything there is to know to follow lebanon whatsapp number data professional training on this profession, understand its missions and its importance in a web marketing strategyAn editorial content manager is responsible for implementing an editorial strategy for a brand or company. A true conductor, he supervises and coordinates the entire content production process.
This communications professiona
l therefore manages the entire project: from management to writing and then publishing digital content! This job therefore consists of making a company buying house b real media!An editorial content manager oversees content production.What are its key missions?As a supervisor and coordinator , an editorial manager is responsible for:
Define an editorial line so
that your company becomes a coherent media;To do this job, a general baccalaureate with literary specialties is appreciated.To apply for this position, it is recommended to obtain a bac+5 level in the fields of communication or journalism . Here are there are different development languages some possible courses:Journalism schools : you can complete a full journalism course by joining schools such as the Sciences Po journalism school in Paris, or the Institut Françai.
University courses :
you can complete your studies in the fields of communication, information sciences or even human sciences (literature, languages, history, etc.).This position is usually filled after a few years in the field. You can start as a web editor or community manager . This job is therefore evolving!In addition, these studies allow you to follow your apprenticeship in alternation in order to acquire experience from the first years of your course!
A Bac+5 is recommended to become an editorial content manager
The skills and qualities requiredLeadership and ability to work in a team
Leadership is an essential quality to be a good editorial manager. This job being a position of responsibility , the content manager must be able to manage his partners . He must give him the necessary
Solid knowledge of marketing
An editorial manager is above all a marketing enthusiast! He knows how to develop the best editorial strategies for his company or brand. He also has SEO optimization skills . These allow you to gain visibility, improve traffic and generate sales performance. In short, he is a great connoisseur of the Web which also sometimes.
Rigor and organization
As the true leader of a content edition, he must ensure deadlines are met and organize himself in the management of his entire team. Setting up an editorial calendar is very important and he must be rigorous in
