A brand may have its general user personas, however, when there are products with different characteristics and objectives, we will certainly have different user personas, one or several for each solution we offer on the market.
It is essential to highlight this point in order to avoid making wrong decisions when using a general user persona for a specific product, for example.
5 steps to create a user persona
To help you develop your user persona, we estonia phone number list have made a list of 5 steps that will make it easier to create.
1. Get information from your users
The first step is to obtain all the necessary information about your ideal users and how they interact with your products.
To do this, you can interview or observe them, you can ask them for feedback, consider the comments they have made on social media after using your product or service, etc.
The more information you obtain, the more realistic your user persona can be and the more it will contribute to your strategy.
2. Identify standards of behavior
Now that you have the data, it is essential to find patterns that allow you to group users and with the characteristics found you can move on to the next step.
3. Build your user personas
To build your user persona, gather descriptions in relation to their behavioral standards.
You should use a description that generates empathy and reflects the characteristics and habits of a real person . This way you can bring your character to life.
You can create more than one user persona, depending on your past results and the needs of your product or service, but don’t overdo it. Too many user personas can confuse each other and make processes difficult.
When you have more than one user persona, you should always define one of them as the primary one.
4. Document them
Now that you have generated your user and from there improve your persona, it is time for documentation. In a document you should include this information:
- Name of the user persona.
- Image, which can be a photo or a cartoon.
- Demographic data, such as age, gender, marital status, city, profession, family, etc.
- Wants and needs.
- Problems and pains.
- Habits and behaviors .
Finally, when producing documentation, do not use images or data that can be associated with a real person from the environment you work in. This can confuse the team when you refer to your user persona.
5. Spread the word
The last step in creating your user persona changsha mobile phone number list is outreach. It is essential that all team members and people involved get to know your user personas. The goal is to get used to them as if they were real people and even another member of your team.
At first, it is advisable to create a poster or cards that are in places visible to everyone so that they can become increasingly familiar with this character.
As you have seen, the user persona can help you reach the users of your product or service in a more precise way , optimizing their experience more and more, which can be reflected in loyalty.
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