A chart that shows average customer spending increasing throughout their relationship with a retailer from $178 after 6 months to $357 after 30 months. Source: Bain & Company/Mainspring Online Retailing Survey.
A chart that shows average customer spending increasing throughout their relationship with a retailer.
More adventurous shoppers.
more likely to try new products and services from your business since they’re already assured of the quality and service they’ll receive.
Lower marketing dollars. Harvard Business Review found that it is 5-25x cheaper to retain an existing customer compared to finding a new one. While it’s important to continue marketing to customers after they click “Check Out”, it’s also a lot easier to grab their attention and encourage them to come back for more. Think of it this way, once you’ve closed your first sale, you now have a treasure trove of data on what products they’re interested in, what they may enjoy next, and what marketing tactics work best on them. Even better, they’re now on your email or text marketing lists, which are more direct and intimate communication channels than display ads (which shoppers have learned to tune out or even block).
A massive group of brand advocates. Word-of-mouth is one of the most relevant and powerful marketing tactics today—just take a look at the popularity of Yelp. Loyal mobile phone number data updated 2025 customers will tell their friends, family, and coworkers about your brand and products, allowing you to gain the trust of these leads a lot more easily than if you were to market to them out of the blue.
That’s why prioritizing customer
loyalty makes customer acquisition easier (and why you can say that they’re really part of the same process). It’s free marketing at its best.
We can’t overstate the power of having great relationships with customers. The stats simply speak for themselves—with a 10% increase in customer retention inspire hollywood relationship levels, you can boost your brand’s value by a whopping 30%. Similarly, repeat agent email list customers convert at a 60-70% rate, while only 5-20% of new prospects will successfully convert.