The goal of user acquisition is to convert users into customers. A user becomes a customer upon the completion of their first transaction. That process brings up another term — customer acquisition — which is the user’s first transaction. Therefore, the endgame is to maximize customer acquisition, which of course depends on a successful user acquisition strategy.
a user can be converted into a customer, and the differences between mobile, desktop, and app user acquisition:
An OTT (over-the-top) media
streaming service acquires a user by offering a free trial; when a paid subscription is purchased, that user becomes a customer.
A news app is downloaded by a user; when that user opts in for premium content, the leap is made from user to customer, which is known as mobile user acquisition.
A gaming platform (it could be an app, online, or via a console) allows free play; when an in-app purchase occurs, the user is now a customer.
When an account is created for an eCommerce site, that telegram data account owner is a user; when the first purchase is made, that is customer acquisition.
What Is the Importance of User Acquisition?
Naturally, the benefits of user acquisition are numerous. They include:
Increased sales and profits.
Of course, more customers help a company’s bottom line, and new ones drive the revenue line on that graph nowhere but up.
Heightened brand awareness. It’s a crowded world out there, and your brand is just one of the millions jockeying for position. Whether it’s a competitor who offers the rich man’s daughter basically the same product or service as you, or one after the same elusive disposable income, everybody out there wants all the user eyeballs and wallets they can grab. You want your brand to stand out from the others and be top of mind.
Maintenance, growth, and expansion of the agent email list busin