How to Make a Landing pages are a great way to direct your customers to a call-to-action (CTA). Depending on the landing page, sales differ several times. Let’s find out what is the difference between a landing page and a homepage, and why landing pages are important.
1. What is a landing page?
2. Difference between landing page and homepage
3. Why landing pages matter
4. Landing page structure and best practices
5. How to create a landing page
6. Landing page types and strategies
7. SEO Landing Pages and Google Analytics
8. How to Rank Higher on SEO Landing Pages – Cornerstone Pages
1. What is a landing page?
Nike call to action
2. Difference between landing page and homepage
To begin with, the homepage has many elements, while the landing page is more suitable for inducing CTAs for single marketing or product sales purposes.
If you search for ‘landing page’ on Naver or Google, there are many companies that create landing pages in the advertising section.
Naver Landing Page Search
We already have our own homepage, but the reason why we create another landing page is to induce the CTA action just described.
Nike-Homepage
Like the Nike official website above, the main Depository Institutions Email List homepage has various options (links) for users to choose from.
Netflix-Landing Page
That’s why brands advertise their products or services by including links to landing pages on Instagram Stories.
Instagram – Landing Page
4. Landing page structure and best practices
The key element of the landing page structure is to convey the message I want to convey ‘simplely and clearly’. Therefore, remember the purpose of a ‘simple and clear’ message and configure the page according to the structure below.
A headline with a key message
It’s no exaggeration to say that headlines are the first things users see. Just as a book is determined by the title and a news article is determined by the headline, the headline is also important for landing pages. That’s why you need to capture the attention of users through headlines. The best thing is that the headline includes your users’ needs. Engage users with headlines.
call-to-action message
Below that, there is a call-to-action message ‘Try it for free’ button, which the user clicks on to a page where they can purchase a premium. Below the CMO Email List call-to-action message, other necessary explanations are written in a concise and clear manner.
