How a small URL creates big data with big insights

Keen’s presentation contains a lot of criticism, but the question is how sincere and consistent he himself is. For example, he criticizes Facebook, but likes to use Twitter to promote his books. On the one hand, he criticizes Robert Scobleizer “who knows people on the other side of the world better than his neighbors”, but at the same time he calls ‘the woman in blue’ by Vermeer one of his best friends. So virtual friendship via canvas is allowed? It is therefore not surprising that Keen receives by far the most critical questions after his presentation.

After Keen’s digital criticism

Hillary Mason ( @hmason ) has an enthusiastic counter-voice. As Chief Scientist at URL shortener bit.ly, she is completely at home in big data. She explains that bit.ly did not originate as a startup with a strategic vision for the URL shortener market. It was simply new zealand telegram data  a by-product of another service (which has since flopped) but has grown into a global player. She shows the audience what great insights a URL shortener can provide. These are banal matters, such as the most ‘clicked’ and therefore the cutest kitten of 2011. But she also shows just as simply which national newspapers are read the most in which states of the United States, or in which states Al Jazeera is popular. In doing so, she shows that a lot of news is still regionally anchored.

 

The half-life of a link

Also interesting is the half-life of a link (how long is a link actively shared) and that appears to  features of the elux legend vape vary from less than 3 hours on Twitter to more than 7 hours on YouTube.  Also bit.ly can easily see when a lot was lob directory talked about which topics. Internet usage in Tunisia alone showed that special things  . How a small URL  were going on there around the time of the revolution.

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