Mumadziwa makasitomala anu-koma mumawamvetsadi ? Masiku ano, simungatengere zomwe laibulale ya nambala yafoni kasitomala amakumana nazo mopepuka. Popanda njira yomveka yodziwira zosowa zawo, kuthana ndi zovuta zawo, ndikupereka zokumana nazo zapadera pagawo lililonse, mukuchita bizinesi yanu mopanda phindu.
Izi ndi zomwe mukufuna: mapu aulendo wamakasitomala .
Kupanga mapu aulendo wamakasitomala ndikofunikira kwambiri popanga zokonda zanu zomwe zimagwirizana ndi omvera anu , kukulitsa kukhutira kwamakasitomala, komanso kukulitsa chidwi chanu. Tiloleni tikuyendetseni polemba ulendo wabwino ndi zonse zomwe zikukhudza, kuphatikiza:
- Kodi Ulendo Wamakasitomala Ndi Chiyani ?
- Zomwe Zimatanthauza Kuyika Mapu a Ulendo Wamakasitomala
- Chifukwa Chake Magulu Otsatsa Ambiri Ayenera Kuyamba Kupanga Mapu
- Zigawo Zofunikira pa Mapu a Ulendo Wamakasitomala
- Mitundu Yamapu a Ulendo Wamakasitomala
- Momwe Mungadzipangire Yekha Mapu a Ulendo Wamakasitomala
- Kupangitsa Kuti Zikhale Zosavuta: Mapu a Mapu a Makasitomala
Kodi Ulendo Wamakasitomala Ndi Chiyani?
Pakutsatsa kwa B2B , ulendo wamakasitomala ndi njira zomwe bizinesi imatenga kuyambira pakuzindikira kampani yanu mpaka kugula ndi kupitilira apo. Zimaphatikizapo kuyanjana konse, kuyambira pakufufuza koyambirira ndi kuwunika mpaka kupanga zisankho zomaliza ndikutsata pambuyo pogula.
Kumvetsetsa ulendowu kumakuthandizani kuzindikira mfundo zazikuluzikulu komanso mwayi wolumikizana ndi omwe angakhale makasitomala moyenera ndikuwatsogolera bwino popanga zisankho.
Magawo a Ulendo Wamakasitomala
Pali njira zambiri zopangira njira yaulendo wamakasitomala. Komabe, ziyenera kuwonetsa magawo asanu aulendo wamakasitomala. Nazi kulongosola kwa magawo asanu ofunikirawo:
- Gawo Lachidziwitso: Mu gawo lodziwitsa, makasitomala omwe angakhale nawo amazindikira kuti ali ndi vuto kapena zosowa koma mwina sakudziwa za malonda kapena ntchito yanu. Perekani phindu kudzera muzolemba zamabulogu ndi maupangiri omwe amayankha zowawa zawo ndi mafunso.
- Gawo Loganizira: Panthawi yoganizira, makasitomala azindikira zosowa zawo ndipo tsopano akuwunika njira zosiyanasiyana. Perekani kufananitsa kwatsatanetsatane kwazinthu, maphunziro amilandu, ndi nkhani zopambana zamakasitomala pomwe akufufuza mwachangu zomwe asankha.
- Gawo Lachigamulo: Mugawo lachigamulo, makasitomala ali okonzeka kugula. Onetsetsani kuti tsamba lanu lakonzedwa kuti lizitha kuyenda mosavuta komanso kupereka njira zachindunji kwa ogula kuti amalize kugula mwachangu.
- Gawo Losunga: Mukagula, gawo losungira limayang’ana kwambiri kuwonetsetsa kuti makasitomala ali ndi chidziwitso chabwino ndikukhalabe ogwirizana ndi mtundu wanu. Perekani zabwino kwambiri, Momwe Mungapangire chithandizo chamakasitomala omvera, komanso chithandizo chopitilira.
- Gawo Lokhulupirika: Mu gawo la kukhulupirika, makasitomala omwe amakhutitsidwa ndi malonda anu amakhala oyimira mtundu wanu. Yesetsani kulimbikitsa ubale wolimba popereka zokumana nazo zapadera pamagawo onse okhudza, kuchokera patsamba lanu mpaka pamachitidwe azinthu zanu.
Zomwe Zimatanthauza Kuyika Mapu a Ulendo Wamakasitomala
Mapu aulendo wamakasitomala, kapena mapu aulendo wa ogula, ndi njira yabwino Kumvetsetsa Avereji ya B2B Sales Cycle Length yomwe imalola otsatsa digito kuti aziwonera zonse zomwe kasitomala amawona, ndikuzindikiritsa mfundo zazikuluzikulu komanso nthawi yolumikizirana. Mosiyana ndi mapu aulendo wa ogula, omwe amangopita kumalo ogula, kupanga mapu aulendo wamakasitomala kumaganizira zomwe kasitomala amakumana nazo kuyambira pomwe adakumana koyamba mpaka kugulitsa komaliza ndi kupitilira apo.
Monga momwe ulendo wapaulendo uli wosiyana, zomwe kasitomala aliyense amakumana nazo ndi munthu payekha, wodzazidwa ndi kuyanjana kwaumwini ndi mayankho amalingaliro omwe amaumba malingaliro awo ndi zochita zawo. Popanga mapu, mabizinesi amatha kuwonetsa mwayi wopititsa patsogolo kasitomala, kuthana ndi zowawa, ndipo pamapeto pake, kupanga maubale olimba, opindulitsa kwambiri ndi makasitomala awo.
Mitundu Yamapu a Ulendo Wamakasitomala
Ngati kuthekera kwamakasitomala paulendo sikunali kokwanira, muyenera kudziwa kuti palinso mitundu ingapo yamapu okhazikika. Nayi mitundu yodziwika bwino ya mamapu oyenda makasitomala komanso momwe mungasankhire yabwino kwambiri pabizinesi yanu.
- Mapu a Ulendo Wanthawi Yamakono : Mapu amtunduwu amayang’ana kwambiri pakumvetsetsa zomwe makasitomala amakumana nazo, malingaliro, ndi malingaliro omwe makasitomala amakhala nawo akamalumikizana ndi malonda kapena ntchito yanu pakadali pano. Ndizoyenera kuzindikira zowawa komanso mwayi wowongolera.
- Kupanga Maulendo a Future State : Kupanga mapu aulendo ew amatsogolera wamtsogolo ndikuwona zomwe mukufuna kuti makasitomala anu azikhala nazo mtsogolo. Mapu amtunduwu ndi othandiza pokonzekera mwanzeru, makamaka poyambitsa zinthu zatsopano kapena ntchito. Imatsekereza kusiyana pakati pa zomwe zikuchitika komanso komwe mukufuna kuti kasitomala anu akhale.
- Day-in-the-Life Mapping : Izi zimapereka Momwe Mungapangire chidziwitso pazochitika za tsiku ndi tsiku za kasitomala ndi zomwe akumana nazo, kupitilira kuyanjana kwawo ndi mtundu wanu.
