How to sell online?
While physical stores are essential in building customer loyalty and creating immersive experiences, it is no less true that customers are buying more online.
They most likely researched products, read reviews, or watched YouTube videos while comparing prices from site to site before setting foot in a store.
Let’s be clear, retail is not dead. Our 2020 Retail Trends Report revealed that customers are looking for rich human interaction above all else and are willing to pay more for exceptional experiences. Of course, there are many benefits to e-commerce.
Receiving online orders is a must-have for modern businesses. By having an online and physical presence, businesses can serve more customers and expand their retail footprint.
Let’s take a look at the list of essentials you need to create an online store and make sales with Lightspeed.
Create a to-do list for your online store
While there are plenty of things you can do to customize your online store and improve the shopping experience, we’ll cover the essentials here. Of course, you can make adjustments after you start selling online.
1. Choose your store name
This shouldn’t be too difficult (although?). You should already have a name for your physical store. The next step is to make it official and buy a suitable domain name. Use services like TopHebergement to help you with this process.
2. Subscribe to Lightspeed eCom
Back then, setting up an online store was a tedious process. You needed a domain, a server, and an eCommerce platform. You had to manually check for updates (not to mention the hours spent adding all your products one by one).
With Lightspeed, you can create an online store in a snap! Choose from over 140 professionally designed and customizable themes. Import your POS system’s item list directly into your online store.
Talk to a Lightspeed eCom expert now to get started.