How to start selling on Google Shopping

Whether you are a beginner or advanced in online sales , your products will be linked to Google Shopping in no time. The platform serves as an additional sales channel and thus helps you generate more sales.

In this article, we tell you about Google Shopping:

What is Google Shopping?

What are the benefits of Google Shopping?

How to sell on Google Shopping?

How much does Google Shopping cost?

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What is Google Shopping?
Google Shopping is part of Google Ads . This offering is for online businesses that want to advertise their products on Google.

As soon as potential customers search for the product you offer, they can see your product ad in the top right corner of the search results or on the special Google Shopping page . This ad includes a product photo, a title, the price and a short description. As soon as someone clicks on it, your online shop opens. Per click, you pay an amount that you can define in advance, so that the costs do not overflow.

What are the benefits of Google Shopping?
Online stores are making extensive use of Google Shopping, and for good reason. Here are the biggest benefits of Google Shopping:

Easy to use
Your stock is always up to date
More revenue with relatively little effort
Quick analysis on the effect of your campaigns
More knowledge about potential customers
Easy to use
You don’t need months of training to get started with Google Shopping. Once your back-office inventory is in order, you can link your products to the Merchant Center, which then links to Google Shopping, in just a few clicks.

Google Shopping works like a shop window that you can decorate yourself. Visitors have already viewed the products you offer in your “shop window” before visiting your online shop. They already know more about your product and have been able to compare it with other suppliers, which makes purchasing easier.

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