Google has a number of resources to help anyone who wants to improve their own business in various aspects. Most of them are for those looking for something free or low-cost, i.e., suitable for beginners and those who have not developed much yet.
There is Google Analytics , which is Google’s resource that allows you to see, in addition to the site visitors, the technology used, the best-ranked keywords, etc. It is very complete.
There’s also Google AdSense , which is an easy way to make money by allowing Google to place relevant ads on your site. There’s Google Alerts, which keeps you up to date on industry news that relates to your business.
There is also Google+ , which is a social platform from Google, similar to Facebook. There is YouTube , where we can publish all kinds of videos and even make money from it.
In short, there are countless tools that Google makes available to us as business administrators or as ordinary people, and they only seek one goal: success!
But, to start your search, there is nothing better than knowing how to analyze the world of the consumer, of the people you want to reach. It is essential to understand their hobbies and tastes before making a purchase. And what was previously done in a very mechanical way, today the Internet gives us as a gift, an easier way to achieve it: that is where Google Insight comes in .
Let’s now learn a little more about this universe of Google Insights and understand it, as well as learn how it can work as a benefit for your company, since knowing your people will never hurt.
What is Google Insights?
Google Insights is a free tool that allows us to uganda mobile database explore the search and visit behavior of people on the Internet. It is very useful for those who are working with AdWords campaigns and are looking for improvements to the behavior of keywords in search results.
The tool allows you to view and compare the most popular phrases among search queries in a given topic category, region of the world or country, and in the specified period. It analyses part of Google searches around the world, selecting data from Google Images, Google Product Search and Google News as well. The resource aims to show the most specific data possible, although this is difficult in such a large universe.
The tool is simple, but it has several types of study. To use it, we need to know each one in more depth:
1. The data filter
This is where we can refine data on the popularity of search queries using three parameters: search terms, locations, and time intervals.
2. Main and most frequent searches
Top searches are lists of keywords that have the highest interest, related to the terms entered. If none have been entered, the top searches will be related to the chosen category, country or territory.
The site only displays 10 of the top query entries, but it is possible to export more data from the CSV file. The tool also differentiates between correctly and incorrectly spelled keywords.
Rising searches are where queries appear that have grown significantly in a given period of time compared to the previous period of time.
3. Forecast
Another very useful feature that Google offers in this resource is a forecast of search trends for certain terms. These forecasts are estimates, not exact. But they help to analyze how the market will be in the near future so that the company can also make forecasts about its people.
How to read data in Google Insight?
The tool presents everything through while the pandemic increases uncertainty graphs, but the representations are not in total numbers of the search volume but rather on a scale from 0 to 100. They reflect the number of searches for a specific term that have been made compared to the total number of searches made on Google over time. We can read which countries, regions or cities have made the most searches for the term used.
There is also the option to look at increases in searches, comparing data over any time period you want, going back to 2004, which is the first date the site makes available to us. The tool is very complete and self-explanatory, anyone can use it and learn about it quickly.
Conclusion
If you want to better select your audience, know what they are looking for and improve your marketing strategies , this tool is the ideal place to start from somewhere. Google gives you all the information you need in a simple, fast and cheap way.
In addition, it is an option that does not take much time and will give you a lot of confidence in developing your work. We know of many companies that have achieved success using the resource. But obviously, Google Insight does nothing on its own: you need to know other strategies and implement them.
Success with content marketing comes tw lists from a combination of several factors: Using the right tools, finding the right time, knowing your personas (which is the main area of action of Google Insight) and making good content available to your clients.
With this “package” you can increase the visibility of your company in a balanced way and make people identify with the brand you want to sell. If you want to clear up any doubts or send us suggestions for use, leave us a comment in the space below!
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