In this area, in addition to raising the behavioral profile, personas help to understand how the user would use the website — where they arrive, how they navigate, what content they are most looking for, etc. Then, designers and developers optimize navigation, layout and functionalities to better meet user demands and, thus, offer the best experience. We have separated these articles that may also be of interest to you:Creating BB and BC personas: the main secrets of how to develop an effective strategyNew personas Rock Content: learn about our buyer persona restructuring processDirect your marketing actions even further towards your persona using the Empathy MapHow to create your persona?Okay, we’ve already seen what a persona is and what it’s for.

But after all how do

But, after all, how do you build a persona for vietnam whatsapp data your brand? That’s what we’re going to see now. Persona creation is a process. You can’t just go around describing someone who you think represents your clients. Nor can we fall into the “I already know my clients” objection, as our perceptions can mislead us. To fulfill its role, the persona must be the result of research, analysis and construction. Basically, it must follow these five steps: Collect customer data; Ask questions to these customers; Analyze the collected data; Structure the persona; Share the persona with the team.

Next we will detail each

Next, we will detail each step in more detail and engaging cold calling leads with confidence answer some questions that may arise along the way. Follow: How to collect customer data to create personas? The first step in building a persona is “going into the field”. This expression is used when researchers collect data for their studies. And this is what you should do first: collect customer data. Good data collection starts with good research planning, which involves defining objectives and target audience and building collection instruments (a script of interview questions, for example).

The objective and target audience

The objective and target audience of the research a complete list of unit phone numbers are now clearer, right? You want to know the profile of your company’s customers. Of course you may have other goals, but this is usually the main one. It can also include other consumers and prospects, but it is important to focus on those who have already purchased from your company and have already realized the value of your product. To carry out the research, you can combine different methods and instruments, which provide a complete view of your object of study — the customer profile.

There are two types of

There are two types of research you can do: quantitative and qualitative. While quantitative research is applied to a larger number of people and allows you to measure behavior across the entire base, qualitative research is less numerous, but obtains more in-depth answers. Among quantitative research, you can carry out closed questionnaires or collect data from tools such as Google Analytics. Among qualitative research, it is possible to carry out interviews, focus groups, netnography, among other methods.