In times of crisis it is essential to get closer to your audience, listen to people, admit mistakes and take appropriate action. Do whatever it takes to maintain a climate of partnership: clarify doubts, offer relevant content, ask for opinions and provide options for your consumer. Positioning yourself for recovery We need to project the business post-crisis — and the best way to orient ourselves in this direction is to try to understand how the consumer will behave in the future and align our actions according to this new profile.

Crises strongly influence people’s perceptions

Crises strongly influence people’s perceptions, including gcash data internal crises. Campaigns with negative repercussions or scandals, for example, are capable of calling into question the values ​​that your company defends, a situation that will require more consistent recovery work. It is in external crises, however, especially those with a national or global impact, that the most profound changes are expected. Consumer behavior, priorities and choices may undergo sudden changes that need to be identified by the Marketing team.

What can be said is

What can be said is that people are increasingly demanding crafting the perfect pitch for cold calling leads that businesses act in favor of society and they take this into account when choosing their favorite brands, a fact addressed by Philip Kotler as one of the main aspects of Marketing. The next step in the climb illustrated by the author is Marketing, a set of concepts that foresees all the previous principles applied in the current digital scenario. In this context, the recommendations are: monitor your audience’s behavior: analyze, step by step, changes in the behavior of your consumers; make your operations and communication more flexible: crises imply constant changes and your company needs to anticipate them; remain present: maintain a strengthened relationship with consumers, partners and suppliers, people need to know that your company is alive and recovering; establish your presence on digital channels: the future is uncertain, but we know that some aspects are absolutely irreversible, such as expanding access to technology and the growth of digital channels and media.

Not sure how to monitor

Not sure how to monitor your audience’s behavior? Then deb directory check out the following content:Social Listening: how to build a more solid brand image with the publicWhat are the best Marketing strategies in times of crisis?Any strategy can be interesting depending on the characteristics of the company and the crisis it faces. However, considering the main challenges experienced by organizations in recent years, some paths deserve to be highlighted. Check it out!Growth HackingGrowth Hacking is a strategy that has gained popularity among startups and basically means carrying out innovative, often unprecedented actions, aiming for rapid growth.

Its principle however is not

Its principle, however, is not limited merely to creativity. This type of strategy must be based on KPIs (business success indicators) and opportunities identified in the market. The great difference of this methodology is the maximum effort used to ensure that results are achieved in the quickest and least expensive way possible. Employer brandingWe know that crises not only affect companies’ external audiences, but also employees, directors, partners and other stakeholders. Poor management or a leader’s poor posture, for example, can seriously affect the motivation and productivity of all his subordinates.