The best magnetic content starts with a strong, compelling idea. It offers brands a platform, through which a conversation can take place around the brand bas on experiences, which then attracts the consumer like a magnet. And that means that the content is not about your brand in the first place, not even second. Magnetic content is always about the human experience. I would like to call it H2H (Human to Human or Heart to Heart) content. Companies must let the human and social elements of their brand prevail. Only in this way can they build a sustainable and substantive relationship with customers online. It is no longer about the products or services, but the behavior and attitude of the customer are the starting point. Magnetic content is made to attract consumers in a social and fundamental way, instead of screaming for their attention.
Go fishing, don’t hunt!
By creating magnetic content, which can be us within your Own, Paid and Earn mia , you ensure that consumers always come to you. A nice comparison: ‘go fishing, not hunting!’ After all, hunting is about locating, chasing and chasing your prey (the consumer), then aiming at it and then shooting it with your ammunition (often with shot in the form of irrelevant advertisements). But with fishing, you first look for the right pond (content platform), make sure you have the right bait (magnetic content) and then the fish (the consumer) comes to you.
When creating magnetic content, there are five critical success factors that the content can meet. Magnetic latvia phone number list content does not necessarily have to meet all of these criteria, but the more it meets, the greater the magnetic effect on consumers.
Is the content unique?
Is the content useful?
Is the content enjoyable?
Does the content make good use of the channels in which it appears?
Magnetizing is a process
The concept behind magnetizing the consumer is not a one-time action. It is an intensive process, in which you have to ensure that the consumer is hook and in which you guide him along an engagement route, in which you suce him further and further with even more captivating and substantive content. Setting up this process in the right way will not work without a solid vision, planning and execution. The strategy to follow consists of seven steps, which help you set up and organize magnetic content.
1. Organize your teams around creating magnetic content
To ensure success, ensure that the entire organization understands that creating great content is essential in the online world where the consumer is in control. Ensure that internal teams and mia agencies work together to holistically plan the creation and distribution of content.
2. Develop ideas bas on consumer behaviors, attitudes and lifestyles, not on your products or services
By thoroughly researching and studying the behavior and lifestyle of your target customers, it is possible to determine in which forms and channels the content should be display. By not focusing on the product, but on the behavior of the consumer, the chance of ba leads success is considerably higher. After all, it is about the “ Why ”. Do not talk about your Is the content well products and services, but about the benefit for the consumer, that is where the questions and the experience of your customers lie. Once you know how to focus your content on what reasons you should start using crochet bags! is going on in the life of .